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	<title>Betabeat &#187; Dan Abrams</title>
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		<title>Betabeat &#187; Dan Abrams</title>
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		<title>The Music Industry&#8217;s Latest Victim: SNL&#8217;s Pandora Sketch</title>

		<comments>http://betabeat.com/2012/10/music-industry-victim-saturday-night-live-nbc-bruno-mars-pandora/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 13:45:31 -0400</pubDate>
					<link>http://betabeat.com/2012/10/music-industry-victim-saturday-night-live-nbc-bruno-mars-pandora/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=67287</guid>
		<description><![CDATA[<p><div id="attachment_67297" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-22-at-1-29-58-pm.png"><img class="size-medium wp-image-67297" title="Bruno Mars Pandora" alt="" src="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-22-at-1-29-58-pm.png?w=300" height="194" width="300" /></a><p class="wp-caption-text">Mr. Mars</p></div></p>
<p>If you went to Hulu or NBC.com this morning to catch up on this weekend's Saturday Night Live--<a href="http://latino.foxnews.com/latino/entertainment/2012/10/22/bruno-mars-helps-snl-score-highest-ratings-season/">the highest-rated episode of the season</a>--you could find Bruno Mars as a <a href="http://www.hulu.com/watch/415486#i1,p0,d2">sad mouse</a> mascot, Bruno Mars <a href="http://www.hulu.com/watch/415489#i1,p0,d2">as a 17-year-old dropout in drag</a>, Bruno Mars doing a monologue, and even Bruno Mars singing his own songs. The one clip you couldn't find is Bruno Mars playing a very versatile Pandora intern--one of the <a href="http://www.huffingtonpost.com/mike-ryan/snl-scorecard-bruno-mars_b_1997270.html">better-rated sketches</a> from the evening.</p>
<p>"The very, very obvious culprit here are music licenses, which are almost always the culprit behind missing SNL sketches," reports <a href="http://allthingsd.com/20121022/why-nbc-cant-make-money-from-its-latest-saturday-night-live-viral-video/">AllThingsD</a>. <!--more--></p>
<blockquote><p>In the course of seven minutes, Mars belts out pieces of songs from Katy Perry, Green Day, Aerosmith and  Michael Jackson. And if the show doesn’t have the digital rights to a single piece of a single song, the whole thing goes black on the Web, legally speaking.</p></blockquote>
<p>But NBC's loss is Dan Abrams gain, notes <a href="http://allthingsd.com/20121022/why-nbc-cant-make-money-from-its-latest-saturday-night-live-viral-video/">ATD</a>. A video aggregator called <a href="http://videos.gossipcop.com/">GossipCop</a>, which is part of the Mediaite empire, is hosting the video with an option to embed. We imagine NBC hasn't asked GossipCop to take it down yet because what  better way to communicate to the music industry that its policies aren't working than watching digital revenues get siphoned off by <a href="http://gawker.com/dan-abrams/">a legal analyst</a>?</p>
<p><iframe src="http://videos.gossipcop.com/video/SNL-Pandora-Bruno-Mars-102012/player?layout=&amp;read_more=1" height="496" width="520"></iframe></p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_67297" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-22-at-1-29-58-pm.png"><img class="size-medium wp-image-67297" title="Bruno Mars Pandora" alt="" src="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-22-at-1-29-58-pm.png?w=300" height="194" width="300" /></a><p class="wp-caption-text">Mr. Mars</p></div></p>
<p>If you went to Hulu or NBC.com this morning to catch up on this weekend's Saturday Night Live--<a href="http://latino.foxnews.com/latino/entertainment/2012/10/22/bruno-mars-helps-snl-score-highest-ratings-season/">the highest-rated episode of the season</a>--you could find Bruno Mars as a <a href="http://www.hulu.com/watch/415486#i1,p0,d2">sad mouse</a> mascot, Bruno Mars <a href="http://www.hulu.com/watch/415489#i1,p0,d2">as a 17-year-old dropout in drag</a>, Bruno Mars doing a monologue, and even Bruno Mars singing his own songs. The one clip you couldn't find is Bruno Mars playing a very versatile Pandora intern--one of the <a href="http://www.huffingtonpost.com/mike-ryan/snl-scorecard-bruno-mars_b_1997270.html">better-rated sketches</a> from the evening.</p>
<p>"The very, very obvious culprit here are music licenses, which are almost always the culprit behind missing SNL sketches," reports <a href="http://allthingsd.com/20121022/why-nbc-cant-make-money-from-its-latest-saturday-night-live-viral-video/">AllThingsD</a>. <!--more--></p>
<blockquote><p>In the course of seven minutes, Mars belts out pieces of songs from Katy Perry, Green Day, Aerosmith and  Michael Jackson. And if the show doesn’t have the digital rights to a single piece of a single song, the whole thing goes black on the Web, legally speaking.</p></blockquote>
<p>But NBC's loss is Dan Abrams gain, notes <a href="http://allthingsd.com/20121022/why-nbc-cant-make-money-from-its-latest-saturday-night-live-viral-video/">ATD</a>. A video aggregator called <a href="http://videos.gossipcop.com/">GossipCop</a>, which is part of the Mediaite empire, is hosting the video with an option to embed. We imagine NBC hasn't asked GossipCop to take it down yet because what  better way to communicate to the music industry that its policies aren't working than watching digital revenues get siphoned off by <a href="http://gawker.com/dan-abrams/">a legal analyst</a>?</p>
<p><iframe src="http://videos.gossipcop.com/video/SNL-Pandora-Bruno-Mars-102012/player?layout=&amp;read_more=1" height="496" width="520"></iframe></p>
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			<media:title type="html">ntikuobserver</media:title>
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