The Third Degree

Ms. Seidman

Yapp Founder and CEO Maria Seidman On Raising a Seed Round and Launching While Pregnant

Earlier this week, Yapp, the New York City-based startup that helps regular folks create customizable mobile apps, announced a round of funding from Kleiner Perkins, North Bridge Venture Partners, Cue Ball, and other individual investors.

Yapp, which was “proudly made in a basement in NYC,” starts with web-based WYSIWYG editor offering themes and features like maps and photo sharing. Consumer use those tools to build an app that can be downloaded by their friends. Yapp’s first product is based around events, helping consumers create individual apps for fund-raisers, parties, weddings, etc. But the company plans on rolling out other templates as well.

Although Yapp declined to discuss the amount, the company, which had been bootstrapped until this seed round, previously filed two Form Ds. One  for a $800,000 debt round last July, and one for a $1.25 million debt round last November.

Betabeat chatted with CEO and founder Maria Seidman over Skype to talk about raising funds, wherein we made a surprising discovery.  Read More