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	<title>Betabeat &#187; Cushman &#38; Wakefield</title>
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		<title>Tech Companies Condescend to Move to Midtown</title>

		<comments>http://betabeat.com/2012/08/tech-companies-condescend-to-move-to-midtown/#comments</comments>
		<pubDate>Wed, 29 Aug 2012 11:10:11 -0400</pubDate>
					<link>http://betabeat.com/2012/08/tech-companies-condescend-to-move-to-midtown/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=60378</guid>
		<description><![CDATA[<p><div id="attachment_60430" class="wp-caption alignleft" style="width: 235px"><a href="http://nyobetabeat.files.wordpress.com/2012/08/3908239134_d79e534b2b.jpeg"><img class="size-medium wp-image-60430" title="3908239134_d79e534b2b" src="http://nyobetabeat.files.wordpress.com/2012/08/3908239134_d79e534b2b.jpeg?w=225" alt="" width="225" height="300" /></a><p class="wp-caption-text">Wave goodbye, folks. (Photo: flickr.com/jphilipg)</p></div></p>
<p>With all the froth and flutter about New York City startups, it's easy to forget they're not special creatures, free from the tyrannical pressures of the real estate market. Today comes a reminder courtesy of <em>The</em> <em>New York Times</em>, which <a href="http://www.nytimes.com/2012/08/29/realestate/commercial/tech-firms-in-manhattan-trade-trendy-lofts-for-midtown-bargains.html?pagewanted=1&amp;_r=1">reports that </a>many tech companies companies, rather than waste precious rocket fuel (i.e., capital), are electing to move north--to Midtown.</p>
<p>Oh, <em>dear</em>.<!--more--></p>
<p>It's no secret the startup scene is infatuated with the notion of creatively converted industrial spaces, the kind of drafty, wide-open offices that just scream "young and hip." The problem is, that starving-artist aura doesn't come cheap, and this isn't dotcom 1.0:</p>
<blockquote><p>At the same time, fledgling tech companies have become more cost-conscious than their predecessors, many of whom burned through their seed money in a short time, brokers say. Significant savings are possible in Midtown, where rents can be $40 a square foot compared with up to $70 a square foot in trendier areas, according to Cushman data.</p></blockquote>
<p>Tech companies: They're just like us! Harried by gentrification and ever-escalating rent.</p>
<p>Hence, Silicon Alley is creeping northward, into--God forbid--the mid-30s. It's not like they've gone so far as to camp out next to the Plaza, which would <em>really </em>be a Rubicon, but the new addresses give off a definite whiff of Penn Station. But don't you worry, it's still possible to find spaces that evoke manufacturing-age New York, so your CEO can continue babbling about shipping virtual products in an appropriate setting:</p>
<blockquote><p>Yet the look of those original industrial spaces, with open layouts, tall windows and high ceilings, can also be found in Midtown, like at 1385 Broadway, a 23-story building on West 38th Street in the garment district where many wedding dress manufacturers were once based.</p></blockquote>
<p>Of course, despite the lack of <a href="http://lacolombe.com/">La Colombe Torrefaction</a> outposts, it's not exactly like these companies are colonizing Mars: Twitter is at 360 Madison Avenue, near Grand Central; Facebook is nearby, at 335 Madison Avenue. Plus, there's always the Blue Bottle Coffee <a href="http://www.bluebottlecoffee.com/locations/rockefeller-center/">in Rockefeller Center</a>.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_60430" class="wp-caption alignleft" style="width: 235px"><a href="http://nyobetabeat.files.wordpress.com/2012/08/3908239134_d79e534b2b.jpeg"><img class="size-medium wp-image-60430" title="3908239134_d79e534b2b" src="http://nyobetabeat.files.wordpress.com/2012/08/3908239134_d79e534b2b.jpeg?w=225" alt="" width="225" height="300" /></a><p class="wp-caption-text">Wave goodbye, folks. (Photo: flickr.com/jphilipg)</p></div></p>
<p>With all the froth and flutter about New York City startups, it's easy to forget they're not special creatures, free from the tyrannical pressures of the real estate market. Today comes a reminder courtesy of <em>The</em> <em>New York Times</em>, which <a href="http://www.nytimes.com/2012/08/29/realestate/commercial/tech-firms-in-manhattan-trade-trendy-lofts-for-midtown-bargains.html?pagewanted=1&amp;_r=1">reports that </a>many tech companies companies, rather than waste precious rocket fuel (i.e., capital), are electing to move north--to Midtown.</p>
<p>Oh, <em>dear</em>.<!--more--></p>
<p>It's no secret the startup scene is infatuated with the notion of creatively converted industrial spaces, the kind of drafty, wide-open offices that just scream "young and hip." The problem is, that starving-artist aura doesn't come cheap, and this isn't dotcom 1.0:</p>
<blockquote><p>At the same time, fledgling tech companies have become more cost-conscious than their predecessors, many of whom burned through their seed money in a short time, brokers say. Significant savings are possible in Midtown, where rents can be $40 a square foot compared with up to $70 a square foot in trendier areas, according to Cushman data.</p></blockquote>
<p>Tech companies: They're just like us! Harried by gentrification and ever-escalating rent.</p>
<p>Hence, Silicon Alley is creeping northward, into--God forbid--the mid-30s. It's not like they've gone so far as to camp out next to the Plaza, which would <em>really </em>be a Rubicon, but the new addresses give off a definite whiff of Penn Station. But don't you worry, it's still possible to find spaces that evoke manufacturing-age New York, so your CEO can continue babbling about shipping virtual products in an appropriate setting:</p>
<blockquote><p>Yet the look of those original industrial spaces, with open layouts, tall windows and high ceilings, can also be found in Midtown, like at 1385 Broadway, a 23-story building on West 38th Street in the garment district where many wedding dress manufacturers were once based.</p></blockquote>
<p>Of course, despite the lack of <a href="http://lacolombe.com/">La Colombe Torrefaction</a> outposts, it's not exactly like these companies are colonizing Mars: Twitter is at 360 Madison Avenue, near Grand Central; Facebook is nearby, at 335 Madison Avenue. Plus, there's always the Blue Bottle Coffee <a href="http://www.bluebottlecoffee.com/locations/rockefeller-center/">in Rockefeller Center</a>.</p>
]]></content:encoded>
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			<media:title type="html">kfairclothobserver</media:title>
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		<title>Companies All Want to Rent Next to the Cool Kids in Silicon Alley</title>

		<comments>http://betabeat.com/2012/07/companies-all-want-to-rent-next-to-the-cool-kids-in-silicon-alley/#comments</comments>
		<pubDate>Tue, 10 Jul 2012 17:45:21 -0400</pubDate>
					<link>http://betabeat.com/2012/07/companies-all-want-to-rent-next-to-the-cool-kids-in-silicon-alley/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=54102</guid>
		<description><![CDATA[<p><div id="attachment_54103" class="wp-caption alignleft" style="width: 203px"><a href="http://nyobetabeat.files.wordpress.com/2012/07/39995769_67e10241ad.jpeg"><img class="size-medium wp-image-54103 " title="39995769_67e10241ad" src="http://nyobetabeat.files.wordpress.com/2012/07/39995769_67e10241ad.jpeg?w=193" alt="" width="193" height="300" /></a><p class="wp-caption-text">Look at her preen. (Photo: <a href="http://www.flickr.com/photos/aka_kath/39995769/sizes/m/in/photostream/">flickr.com/aka_kath</a>)</p></div></p>
<p>Pop quiz: In which of America's central business districts will you have the hardest time finding an office? Answer, <a href="http://www.bloomberg.com/news/2012-07-10/manhattan-midtown-office-rents-slip-as-silicon-alley-favored.html">according to a report from Bloomberg News</a>, based on data from Cushman &amp; Wakefield: The area between 30th St. and Union Square, a.k.a. Midtown south, a.k.a. Silicon Alley. Color us utterly unsurprised.</p>
<p>The article <a href="http://www.bloomberg.com/news/2012-07-10/manhattan-midtown-office-rents-slip-as-silicon-alley-favored.html">informs us</a>:</p>
<blockquote><p>The area known as midtown south has replaced Midtown as the most desirable location for companies to lease space, the brokerage said. Midtown south... has the lowest vacancy rate of all central business districts in the nation, at 6.1 percent, according to Cushman &amp; Wakefield.</p></blockquote>
<p>We also feel like it's worth floating the possibility that proximity to the original Shake Shack might be a consideration.</p>
<div>
<p>Meanwhile, in Q2, rents for Midtown proper were down for the first time in two years. Yeah, no wonder: Have you tried finding a Starbucks without a twenty-minute-long line of tourists around here lately? Good luck.</p>
<div></div>
</div>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_54103" class="wp-caption alignleft" style="width: 203px"><a href="http://nyobetabeat.files.wordpress.com/2012/07/39995769_67e10241ad.jpeg"><img class="size-medium wp-image-54103 " title="39995769_67e10241ad" src="http://nyobetabeat.files.wordpress.com/2012/07/39995769_67e10241ad.jpeg?w=193" alt="" width="193" height="300" /></a><p class="wp-caption-text">Look at her preen. (Photo: <a href="http://www.flickr.com/photos/aka_kath/39995769/sizes/m/in/photostream/">flickr.com/aka_kath</a>)</p></div></p>
<p>Pop quiz: In which of America's central business districts will you have the hardest time finding an office? Answer, <a href="http://www.bloomberg.com/news/2012-07-10/manhattan-midtown-office-rents-slip-as-silicon-alley-favored.html">according to a report from Bloomberg News</a>, based on data from Cushman &amp; Wakefield: The area between 30th St. and Union Square, a.k.a. Midtown south, a.k.a. Silicon Alley. Color us utterly unsurprised.</p>
<p>The article <a href="http://www.bloomberg.com/news/2012-07-10/manhattan-midtown-office-rents-slip-as-silicon-alley-favored.html">informs us</a>:</p>
<blockquote><p>The area known as midtown south has replaced Midtown as the most desirable location for companies to lease space, the brokerage said. Midtown south... has the lowest vacancy rate of all central business districts in the nation, at 6.1 percent, according to Cushman &amp; Wakefield.</p></blockquote>
<p>We also feel like it's worth floating the possibility that proximity to the original Shake Shack might be a consideration.</p>
<div>
<p>Meanwhile, in Q2, rents for Midtown proper were down for the first time in two years. Yeah, no wonder: Have you tried finding a Starbucks without a twenty-minute-long line of tourists around here lately? Good luck.</p>
<div></div>
</div>
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