The Internet was abuzz yesterday with news of the Kickstarter campaign to create a bizarre “air umbrella,” a gadget that promises to ward raindrops away from your face by powerfully blowing out air in all directions.
While the prospects of the futuristic umbrella reaching its $10,000 funding goal weren’t looking so hot yesterday, a glance at the campaign page this afternoon revealed the product has now plowed through its original goal; it’s currently raised $16,825, with nine days still remaining in the fundraising period.
Go Go Gadget
Kickstarter and Indiegogo — which were invented to help launch interesting and revolutionary ideas — have lead a countless number of products to great success. A cooler equipped with everything you could possibly need recently raked in more than $13 million to break Kickstarter’s record, and a campaign on Indiegogo even caused a blowjob machine to go viral.
Recently though, sprinkled in between legitimate crowdfunding attempts are more and more joke projects and flat out ridiculous campaigns.
eye for fashion
You’ve probably heard of Pavlok, the habit-changing device that literally shocks you into doing the things you’re too lazy to do. Team Betabeat touted it as terrible, but that’s only because going to the gym is the last thing we want to do after a long day of bringing readers the lowdown on high tech.
It turns out that a lot of people who are plagued by such laziness believe they found the answers to their problems in this wearable device. In fact, so many people want to turn their lives into a personal psychology experiment that Pavlok’s Indiegogo campaign reached full funding within one day of its launch.
Good news for all of you men out there who strive to wear as few individual pieces of clothing as possible: a one-piece suit might soon be a reality.
The fascinating and, surprisingly, fashionable concept is called the Suitsy — a “business suit onesie hybrid” that combines pants, a dress shirt and a suit jacket all into one nifty garment, Business Insider reports. The proposal for the Suitsy is posted on Betabrand, a site that lets users create, crowdfund and manufacture ~cutting edge~ clothing ideas.
Have you ever been bobbing your head along to your favorite song and wondered, “What would this music taste like?” Unless you were rolling face on MDMA, probably not.
Nevertheless, Kickstarter campaign called Beatballs wants to develop a home food processor that evaluates the acoustic properties of a song, and turn that song into a meatball. Call it a cross between an iHome and a KitchenAid.
The tech world is full of its rivalries: Lyft and Uber. iOS and Android. Snapchat and whoever is trying to copy them this week. It’s rare, however, that we get a truly comprehensive look at how two companies line up side by side.
Shopify published an enormous data survey last week of over 400,000 available Kickstarter and Indiegogo campaigns, and the results are less-than-flattering for Indiegogo. Shopify scraped public campaign pages to build their dataset, and the crowdfunding firm that did the scraping for them has published a guide to how they gathered the data.
Kickstart or Kill
Kickstarter and Indiegogo are always held up against each other as rivals — people ask which is more secure, which is more indie, and which one is the better place to raise money. But this weekend, they both get to be winners, to an extent.
The Coolest Cooler broke Kickstarter’s record for highest funds raised by a campaign ever, coming in around $13 million, and Stone Brewing Company broke Indiegogo’s at $2.5 million.
At Betabeat, we consider ourselves connoisseurs of the Kickstarter horror story. Usually, the strange videos we’ve come across have been poorly made home videos — honest attempts by clueless civilians. Sometimes though, you find that perfect marriage of high production value and complete WTFness.
The crowdfunding video for a productivity app called Wimble looks like Barney Stinton’s video resume meets The Room. In it, a Finnish man wearing all black errthang is chased through an urban dystopia by a swarm of flying clocks before discovering the almighty Wimble.
the future is now
Anyone with Facebook knows what it’s like to be solicited by some annoying friend for a Kickstarter campaign to fund their upcoming album or MFA film thesis. But beware: it turns out that sometimes, that spirit of charity can give way to compulsively giving money to every campaign that needs it.
“Backers” is a possibly upcoming documentary about compulsive crowdfunders by Ana Barredo, a filmmaker and production manager. She originally set out to take a look at why people give money to crowdfunding projects in general, but stumbled upon a subset of users who seem unable to stop donating to hundreds of campaigns at a time.
Every once in a while, someone will share that obnoxiously photoshopped meme of the date in Back To The Future 2 when we’re supposed to have the flying cars and hover-boards. The truth is that our world looks much closer to Marty McFly’s 1985 than it does to the fictional 2015. But every once in a while, we get a small taste of that Jetsons-style future.
A Kickstarter to fund the first batch of motorized roller-skates, called RocketSkates, has gone well beyond their $50,000 goal to raise almost $500,000 — a milestone they’ll surely reach by the time the campaign ends in 7 days. Once the Kickstarter is finished, they’ll go into mass production, and the skates will be shipping “well before Christmas,” a company representative told Betabeat.