App for That
Tech Bubble Watch
If you thought the app craze had already hit critical mass, wait until you read today’s Wall Street Journal story about Hollywood’s attempt to break into the app world. Turns out the next big marketing tool for Hollywood agents is branded apps for their celebrity clients. (Shhh, we can hear you groaning from here.)
Creative Artists Agency, one of the most prominent talent management agency in L.A., has partnered with publisher Moonshark “to enlist CAA’s roster of actors, directors and other creative types in making new apps for smartphones and tablets.” As if the current app market isn’t already littered with junk.
All those other warning signs of that the tech bubble cometh? Forget them. Because this is it: Creative Artists Agency, the same talent-representing behemoth behind stars like Brad Pitt and Oprah, is contemplating moving to the Valley.
Hollywood tried the same thing back in the nineties, but got scared off when the bubble went bust. But it looks like they think this bubble has legs.
According to Reuters, who broke the news, the plans are under consideration and will “proceed slowly,” but the agency already has some bold-faced, internet-famous celebrities on the roster for its Speakers Division, such as Twitter co-founder Biz Stone and former Facebook exec Randi Zuckerberg, sister of what’s-his-face. You remember him? From that movie that one time?
Reuters really brings the point home with this money quote: