Curation Nation

Percolate Raises $1.5 M. and Turns Away from Consumers to Helping Brands Curate Content

Mr. Blier with his daily brew.

Percolate, the New York-based curation engine that helps brands source relevant content for their social media presence, just raised $1.5 million. The seed round was led by First Round Capital. Lerer Ventures and SV Angel also invested, as well as Path founder Dave Morin and Rick Webb, who used to work with Percolate co-founder Noah Brier at the Barbarian Group.

Along with the added cash, which will be used to hire a sales team and engineers, Percolate moved its platform from alpha to beta and unveiled a new design with a focus on helping brands generate content for “the social web”–in other words their Facebook, Tumblr, and Twitter profiles or other branded sites.

The last time we spoke to Mr. Brier, Percolate was being bootstrapped by its founders and had just announced that it would be powering Counterparties, the Reuters owned website, for its editors Felix Salmon and Ryan McCarthy. Since then, the company has helped find content Amex OPEN Forum’s Tumblr and taken on a similar role with sites from Mastercard and GE. Read More