Off the Media

Chasing Ghosts: ‘Attention Minutes’ Are Voodoo, CPM is Still What Counts

offthemedia-1

Though we often criticize sites like Huffington Post and Buzzfeed for their do-anything-for-clicks mentality, deep down we know it’s not really their fault. It’s the advertisers who also make this trade lucrative. The way publishers see it, they are just fulfilling a need.

I’ve been there myself. I know that pageviews are a terrible metric for measuring “quality”—I’ve compared it to the military measuring success by bodycount. But what else is there? Read More

Planet Reddit

Content Marketing Guy Nets 2.7 Million Pageviews in Reddit Experiment

The Reddit alien

This probably won’t come as a surprise to anyone who has spent time on leading link aggregator Reddit, but a certain kind of content tends to play well there. One guy apparently decided to see just how easy it might be to purposefully direct Reddit’s traffic firehose toward selected content.

In a post published Sunday morning, the blogger behind /FOO/: Fire One Out claimed it wasn’t a lot of work.

By any standard, his experiment was a success: Read More