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	<title>Betabeat &#187; Compete</title>
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		<title>Betabeat &#187; Compete</title>
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		<title>Noodz, Crafts and Cats: A Tour of BuzzFeed&#8217;s Search Referrals</title>

		<comments>http://betabeat.com/2013/01/noodz-crafts-and-cats-a-tour-of-buzzfeeds-search-referrals/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 09:40:45 -0400</pubDate>
					<link>http://betabeat.com/2013/01/noodz-crafts-and-cats-a-tour-of-buzzfeeds-search-referrals/</link>
			<dc:creator>Patrick Clark</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=78137</guid>
		<description><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-31-at-9-25-35-am.png"><img class="alignleft size-medium wp-image-78160" alt="Screen shot 2013-01-31 at 9.25.35 AM" src="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-31-at-9-25-35-am.png?w=300" width="300" height="198" /></a>Yesterday, Betabeat asked <a href="http://www.compete.com/us/">Compete</a> for traffic data on BuzzFeed—the <a href="http://betabeat.com/2013/01/one-funding-announcement-that-probably-wont-restore-your-faith-in-humanity-buzzfeed-raises-another-20m/">richly-funded</a> purveyor of image-heavy listicles, breeding ground for future <a href="http://observer.com/2013/01/matt-buchanan-leaving-buzzfeed-for-the-new-yorker/"><em>New Yorker</em> scribes</a> and everything in between—and when the spreadsheet arrived, it came wrapped in a little gift: Along with the monthly unique visits and demographic breakdowns we requested, Compete gave us a long list of BuzzFeed search referrals for the last three months, ranked by total share.<!--more--></p>
<p>We suppose some things never change: Jonah Peretti and company may know more than anybody about how people share content in the modern age, and may have hit—for the moment, at least—on an <a href="http://betabeat.com/2013/01/eric-hippeau-lerer-ventures-buzzfeed-max-stoller-nicola-korzenko/">effective means</a> of sidestepping the penny-ante marketplace for display ads.</p>
<p>And yet, BuzzFeed's search traffic is being driven by the same sex-0bsessed, semi-literate, craft-loving hordes that have always populated the Internet.</p>
<p>A brief tour through the website's most popular search terms, listed by referral share:</p>
<p>1. buzzfeed: 9.55 percent<br />
2. nudes: 1.14 percent<br />
3. <a href="http://www.buzzfeed.com/akdobbins/ballroom-dancing-crotch-shot-nsfw">nude ballroom dancing</a>: .86 percent</p>
<p>(NFSW)<br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='420' height='315' src='http://www.youtube.com/embed/gMP4IOEvryo?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p>4. www.buzzfeed.com: .67 percent<br />
5. katrina smirnoff playboy: .55 percent<br />
6. <a href="http://www.buzzfeed.com/peggy/the-authentic-womens-penis-size-preference-chart">penis size chart</a>: .46 percent</p>
<p style="text-align:center;"><a href="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-31-at-6-46-31-am.png"><img class="aligncenter  wp-image-78138" alt="Screen shot 2013-01-31 at 6.46.31 AM" src="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-31-at-6-46-31-am.png" width="527" height="435" /></a></p>
<p style="text-align:left;">7. <a href="http://www.buzzfeed.com/mjs538/35-amazing-science-fair-projects">creative science fair ideas</a>: .46 percent</p>
<p><div id="attachment_78139" class="wp-caption aligncenter" style="width: 510px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/science-fair.jpg"><img class="size-full wp-image-78139 " alt="science fair" src="http://nyobetabeat.files.wordpress.com/2013/01/science-fair.jpg" width="500" height="375" /></a><p class="wp-caption-text">"Sorry, had to cover the print, to prevent further plagiarizing." (Photo: Flickr, OakleyOriginals)</p></div></p>
<p style="text-align:left;">It's worth noting that, per Compete, Google accounted for a little more than 6 percent of BuzzFeed's traffic in December. Meanwhile, we'll spare you the full list, but suffice it to note, 20 of the top 50 referral terms were people looking for nude pics.</p>
<p style="text-align:left;">Some of our other favorites:</p>
<p style="text-align:left;">9. 20 year old that dont age: .4 percent<br />
10. taylor swift nude pics: .39 percent<br />
11. amuture women on face book photos: .39 percent<br />
12. pictures of animals: .39 percent</p>
<p><div id="attachment_78142" class="wp-caption aligncenter" style="width: 343px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/pic-of-animals.jpg"><img class="size-full wp-image-78142" alt="pic of animals" src="http://nyobetabeat.files.wordpress.com/2013/01/pic-of-animals.jpg" width="333" height="500" /></a><p class="wp-caption-text">(Photo: Flickr, robandstephanielevy)</p></div></p>
<p style="text-align:left;">18. watch wwe smackdown 12 28 12: .3 percent<br />
19. nicki minaj ass: .29 percent<br />
20. <a href="http://www.buzzfeed.com/hnigatu/26-adorable-letters-to-santa">muslim letter to santa</a>: .29 percent<br />
21. <a href="http://www.esquire.com/the-side/kate-upton-video-2012-6789461">kate upton scissors full</a>: .29 percent</p>
<p style="text-align:left;">Also:</p>
<p style="text-align:left;">32. <a href="http://www.buzzfeed.com/mjs538/40-amazing-grilled-cheese-sandwich-recipes">grilled cheese sandwich recipes</a>: .24 percent<br />
40. "common additional colors are pink, purple, yellow, orange,": .21 percent<br />
46. sexual arousal video: .19 percent<br />
57: <a href="http://www.buzzfeed.com/mikexo/a-simple-pimple-popping-1hmh">nasty nasty blackheads that are so huge they need popping</a>: .18 percent</p>
<p style="text-align:left;">Ladies and gentleman, we give you the "<a href="http://betabeat.com/2013/01/one-funding-announcement-that-probably-wont-restore-your-faith-in-humanity-buzzfeed-raises-another-20m/">next great media company!</a>"</p>
<p style="text-align:left;"><strong>Update (12:53) p.m.: </strong>BuzzFeed press director Ashley McCollum emails Betabeat the following:</p>
<blockquote><p>Hey Patrick -</p>
<p>On the record.</p>
<p>Apparently you and a few perverted Google searchers are the only people looking at this content.  86% of our traffic is social, the search results you are highlighting are mostly user posts from a previous era of BuzzFeed, and the salacious nature of many Google searches is not a surprise to anyone with familiarity with search behavior. For example, the #1 keyword sending traffic to Betabeat.com is "xxx!" Source: <a href="http://www.alexa.com/siteinfo/betabeat.com#keywords">http://www.alexa.com/siteinfo/betabeat.com#keywords</a></p>
<p>Thanks!</p>
<p>Ashley</p></blockquote>
<p>Thanks, Ashley! May those perverted Google searchers fade quietly into BuzzFeed's past. (Not to split hairs, but "xxx" ranks fourth in our search terms.)</p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-31-at-9-25-35-am.png"><img class="alignleft size-medium wp-image-78160" alt="Screen shot 2013-01-31 at 9.25.35 AM" src="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-31-at-9-25-35-am.png?w=300" width="300" height="198" /></a>Yesterday, Betabeat asked <a href="http://www.compete.com/us/">Compete</a> for traffic data on BuzzFeed—the <a href="http://betabeat.com/2013/01/one-funding-announcement-that-probably-wont-restore-your-faith-in-humanity-buzzfeed-raises-another-20m/">richly-funded</a> purveyor of image-heavy listicles, breeding ground for future <a href="http://observer.com/2013/01/matt-buchanan-leaving-buzzfeed-for-the-new-yorker/"><em>New Yorker</em> scribes</a> and everything in between—and when the spreadsheet arrived, it came wrapped in a little gift: Along with the monthly unique visits and demographic breakdowns we requested, Compete gave us a long list of BuzzFeed search referrals for the last three months, ranked by total share.<!--more--></p>
<p>We suppose some things never change: Jonah Peretti and company may know more than anybody about how people share content in the modern age, and may have hit—for the moment, at least—on an <a href="http://betabeat.com/2013/01/eric-hippeau-lerer-ventures-buzzfeed-max-stoller-nicola-korzenko/">effective means</a> of sidestepping the penny-ante marketplace for display ads.</p>
<p>And yet, BuzzFeed's search traffic is being driven by the same sex-0bsessed, semi-literate, craft-loving hordes that have always populated the Internet.</p>
<p>A brief tour through the website's most popular search terms, listed by referral share:</p>
<p>1. buzzfeed: 9.55 percent<br />
2. nudes: 1.14 percent<br />
3. <a href="http://www.buzzfeed.com/akdobbins/ballroom-dancing-crotch-shot-nsfw">nude ballroom dancing</a>: .86 percent</p>
<p>(NFSW)<br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='420' height='315' src='http://www.youtube.com/embed/gMP4IOEvryo?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p>4. www.buzzfeed.com: .67 percent<br />
5. katrina smirnoff playboy: .55 percent<br />
6. <a href="http://www.buzzfeed.com/peggy/the-authentic-womens-penis-size-preference-chart">penis size chart</a>: .46 percent</p>
<p style="text-align:center;"><a href="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-31-at-6-46-31-am.png"><img class="aligncenter  wp-image-78138" alt="Screen shot 2013-01-31 at 6.46.31 AM" src="http://nyobetabeat.files.wordpress.com/2013/01/screen-shot-2013-01-31-at-6-46-31-am.png" width="527" height="435" /></a></p>
<p style="text-align:left;">7. <a href="http://www.buzzfeed.com/mjs538/35-amazing-science-fair-projects">creative science fair ideas</a>: .46 percent</p>
<p><div id="attachment_78139" class="wp-caption aligncenter" style="width: 510px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/science-fair.jpg"><img class="size-full wp-image-78139 " alt="science fair" src="http://nyobetabeat.files.wordpress.com/2013/01/science-fair.jpg" width="500" height="375" /></a><p class="wp-caption-text">"Sorry, had to cover the print, to prevent further plagiarizing." (Photo: Flickr, OakleyOriginals)</p></div></p>
<p style="text-align:left;">It's worth noting that, per Compete, Google accounted for a little more than 6 percent of BuzzFeed's traffic in December. Meanwhile, we'll spare you the full list, but suffice it to note, 20 of the top 50 referral terms were people looking for nude pics.</p>
<p style="text-align:left;">Some of our other favorites:</p>
<p style="text-align:left;">9. 20 year old that dont age: .4 percent<br />
10. taylor swift nude pics: .39 percent<br />
11. amuture women on face book photos: .39 percent<br />
12. pictures of animals: .39 percent</p>
<p><div id="attachment_78142" class="wp-caption aligncenter" style="width: 343px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/pic-of-animals.jpg"><img class="size-full wp-image-78142" alt="pic of animals" src="http://nyobetabeat.files.wordpress.com/2013/01/pic-of-animals.jpg" width="333" height="500" /></a><p class="wp-caption-text">(Photo: Flickr, robandstephanielevy)</p></div></p>
<p style="text-align:left;">18. watch wwe smackdown 12 28 12: .3 percent<br />
19. nicki minaj ass: .29 percent<br />
20. <a href="http://www.buzzfeed.com/hnigatu/26-adorable-letters-to-santa">muslim letter to santa</a>: .29 percent<br />
21. <a href="http://www.esquire.com/the-side/kate-upton-video-2012-6789461">kate upton scissors full</a>: .29 percent</p>
<p style="text-align:left;">Also:</p>
<p style="text-align:left;">32. <a href="http://www.buzzfeed.com/mjs538/40-amazing-grilled-cheese-sandwich-recipes">grilled cheese sandwich recipes</a>: .24 percent<br />
40. "common additional colors are pink, purple, yellow, orange,": .21 percent<br />
46. sexual arousal video: .19 percent<br />
57: <a href="http://www.buzzfeed.com/mikexo/a-simple-pimple-popping-1hmh">nasty nasty blackheads that are so huge they need popping</a>: .18 percent</p>
<p style="text-align:left;">Ladies and gentleman, we give you the "<a href="http://betabeat.com/2013/01/one-funding-announcement-that-probably-wont-restore-your-faith-in-humanity-buzzfeed-raises-another-20m/">next great media company!</a>"</p>
<p style="text-align:left;"><strong>Update (12:53) p.m.: </strong>BuzzFeed press director Ashley McCollum emails Betabeat the following:</p>
<blockquote><p>Hey Patrick -</p>
<p>On the record.</p>
<p>Apparently you and a few perverted Google searchers are the only people looking at this content.  86% of our traffic is social, the search results you are highlighting are mostly user posts from a previous era of BuzzFeed, and the salacious nature of many Google searches is not a surprise to anyone with familiarity with search behavior. For example, the #1 keyword sending traffic to Betabeat.com is "xxx!" Source: <a href="http://www.alexa.com/siteinfo/betabeat.com#keywords">http://www.alexa.com/siteinfo/betabeat.com#keywords</a></p>
<p>Thanks!</p>
<p>Ashley</p></blockquote>
<p>Thanks, Ashley! May those perverted Google searchers fade quietly into BuzzFeed's past. (Not to split hairs, but "xxx" ranks fourth in our search terms.)</p>
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