All Covered With Vines
Twitter’s six-second-video app, Vine, has only been around since January, and some naysayers still insist it’s a pointless diversion. But with the news that a Vine-produced ad will be shown on a billboard during Monday Night Football tonight, it’s becoming more and more evident that the app is a useful tool for corporations.
Mark Zuckerberg and co. have been acting a little slim shady (heh) recently, at least according to the keeper of rapper Eminem’s extensive musical catalog. The Detroit Free Press reports that Eight Mile Style, the publisher of Eminem’s songs, is suing Facebook and its ad agency for using a song that sounds suspiciously like the artist’s 2000 jam “Under the Influence” in an ad that streamed during Zuck’s announcement of Facebook Home on April 4th.
When last we checked in on creepy technologies that wholly encroach on your sense of personal privacy, Microsoft had registered a patent that would allow the Kinect to detect how many people are in a room and stop playback on a movie if it sensed more people than the copyright allowed. But a new patent filed by Verizon takes that concept a step further by allowing a set-top box to observe what’s going on in your house and serve you ads based on what it hears.
Tonight is a big night for television. Not only is it the series premiere of Bravo’s much-anticipated Start-Ups: Silicon Valley, but the internet’s favorite fandom is finally getting its own primetime TV commercial. Giddy-up!
The Daily Dot reports that The Brony Thank You Fund, a nonprofit that encourages fans of My Little Pony to demonstrate their gratitude to the show through charitable giving, has filmed its first 30-second TV spot. The commercial features bronies of all ages–some in military uniform!–stating why they’re thankful for the show. At the end, viewers are urged to give toys to Toys for Tots this holiday season. The commercial is set to debut during primetime on the Hub TV network.
Talk About Men Men
The new Apple ads that’ve debuted during the Olympics are, shall we say, pretty tone deaf. Zooey Deschanel advertising Siri was bad enough. Don Draper probably would slap a copywriter in the face for pitching this “Apple genius helps clueless customers in distress” concept. For example:
Cell your Soul
Nokia may have scored a couple points on the hip chart with their commercials featuring 30 Rock’s Chris Parnell, but even Dr. Spaceman couldn’t save the company from continuing to be pigeonholed as that cheap brand for throwaway phones you buy during study abroad. Nokia’s Q1 earnings reports are in, and while the Lumia nabbed some pretty impressive reviews, its actual sales numbers have been a little less than impressive.