It's Zuck's World We're Just Living In It
Facebook has just reached its billionth monthly active user. On this momentous numerical occasion, the company has released its first “brand video,” which Mark Zuckerberg promptly posted to his timeline.
Zuck describes the video as a solemn affair: “We honor the everyday things people have always made to bring us together.”
The minute-and-a-half-long video, made by Portland-based ad agency Wieden & Kennedy*, that follows actually devotes 35 seconds to the virtues of chairs as social device. It then goes on to explain how these places to park your butt are just like Facebook, when you really think about it. Additional points of comparison: doorbells, airplanes, bridges.
By the logic of Hollywood tech spokespersoning, the proper way to hawk a new device is either through (1) an exaggeration of your public persona or (2) playing against type. Hence domestic anime character Zooey Deschanel reaching new heights of adorkability using Siri ordering tomato soup in her pajamas or motherfucking movie star Samuel L. Jackson yuppie-ing out on the iPhone over the temperature of his gazpacho.
Samsung’s new Galaxy Note 10.1 commercial, hawking its flagship Android tablet, however, fails to employ either of those approaches with writer/poet/Ivy League student/film teacher/director/musician/actor/producer/artist, James Franco. Rather, the low-energy new spot supposedly directed by Mr. Franco and running approximately one billion light years long, pretty much just goes through what we imagine is actually a typical day for self-serious Renaissance Manspirant.