Fashion Plates

At Fashion 2.0 Awards, Social Media Teams Take the Spotlight

Zac Posen and Coco Rocha (Photo: facebook.com/stylecoalition)

Awards shows are never short on stuffiness masquerading as decorum — and you’d think that a ceremony for fashion industry insiders might be extra-uptight. But last night’s Fashion 2.0 Awards were anything but.

This was the fifth annual iteration of the awards show, which recognizes the fashion brands that use digital media best. The awards presenters are style bloggers and the honorees are fashion mavens who usually stay behind the scenes. The resultant atmosphere was laid-back, fun, modern and irreverent.

Guests arrived at the Merkin Concert Hall on West 67th Street and had their pictures taken in the carpeted lobby while bloggers milled about. Since many of the honorees were social media directors and bloggers, the lines were blurred as to who should be in front of the calendar and who should be behind it. We heard more than one pair of style bloggers (don’t they always socialize in twos?) wonder, “Should we go in front of the cameras or no?” Read More

Early Adopters

Supermodel Coco Rocha’s Social Media Game Is On Some Other Level

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As a supermodel–and here Betabeat can only conjecture–the product you’re selling, essentially, is you. Your matchstick stems, all the places you go, your cool attitude¬†= you. Therefore, as with most celebrities (and increasingly regular humans) run-of-the-mill personal brand building on social media is directly tied to revenue.

But even if Coco Rocha‘s entire extended Canadian family depended on the number of her Instagram followers, you still have to respect the 24-year-old’s commitment. We discovered as much this afternoon at panel run by Decoded Fashion¬†hosted on the mouth of a runway at Mercedes-Benz Fashion Week. Read More