Odd Man Out

Building Backwards: The Rare NY Startup Putting Business Before Product

Snap Interactive CEO Cliff Lerner - image via We Are NY Tech

There is a conventional wisdom among web startups building social services for consumers. Build the product first, focus on perfecting it for your users, get as big as possible, then figure out how to monetize. It’s the story behind Facebook, Twitter, Tumblr and Foursquare.

But what if you went about things from the opposite direction. Snap Interactive has their holiday party last night at their offices in the west 30s. There flagship product is Are You Interested, a dating app that began life as one of the first apps on the new Facebook platform back in 2007.

“I won’t lie to you, user experience, design, those have not been our focus. We optimized for revenue and growth. Now we have those thing on cruise control, we can start to work backwards on building a great product.” said Cliff Lerner, Snap’s CEO.  Read More