Facebook Friends As ‘Big Brother': Mom Knows About Your Spanx and Bike Shorts Fetish

This one's good for a lot of things.

Facebook friends’ judgments of online purchasing habits have an effect on spending, according to one study. In The ‘Conspicuous Purchase’ Effect by David Neal and Claudia Townsend, the authors say Facebook and Twitter sharing icons attached to a product’s web page can influence a consumer’s decision-making. The Wall Street Journal‘s “Ideas Market” blog reports that when people factor in their social network connections, they think twice about potentially embarrassing purchases: Read More