Mad for Maps
There's a Map for That
At this point, most people are pretty much devoted to their current map app, and odds are that’s probably Google’s. But that’s apparently not enough to dissuade the guys at New York-based Citymaps, which just released a revamped version of its product in iOS form, in an attempt to make maps more social.
“We’re trying to rethink maps and trying to think about what maps are going to be in the future,” CEO Elliot Cohen explained to Betabeat.
CityMaps, the social map tool that raised $2.5 million in funding last month, has partnered with New York’s official marketing, tourism and partnership organization to launch a new app map called NYC Map. The app, which is available free in the iTunes store, uses CityMaps’ reliance on recognizable logos instead of pins or outlines of buildings to navigate users. So, for example, if you’re looking for a Starbucks, you’d just search the map for the Starbucks logo instead of searching for a coffee shop.
the startup rundown
New York startup CityMaps thinks Google Maps needs a makeover, or at least some lessons on how to be social. The tool incorporates data behind several popular companies like Twitter, Foursquare and Groupon, and mashes them up into one easily-readable guide to your city. Today, TechCrunch reported that CityMaps closed a $2.5 million Series A round earlier this year, backed by investors Dave Leyrer and 360i.com president Dave Levin.
WICKA WICKA. Turntable.fm is in the big leagues now as the young music based social platform signs deals with Sony BMG, Universal, EMI and Warner, TechCrunch reports. Turntable has over one million users now and a new mobile app since September.
HIPSTARTER. San Francisco based Indiegogo, a crowdfunding platform with offices in Soho that competes with Kickstarter, announced the perfection of their “gogofactor,” a proprietary algorithm that ranks projects based on popularity and viability. This makes Indiegogo the only crowdfunding platform with this type of merit-based ranking functionality. Your move, Kickstarter.