Building a Better Ad Trap

Aol Ventures Jumps In on Appssavvy in $7.1 M. Round

Mr. Cunningham.

Appssavvy, the New York-based “adtivity” network, announced a $7.1 million series A this morning from its seed investors including Scott Kurnit, Howard Lindzon,¬†The New York Times and True Ventures. Rather than serving up ads when a page loads, Appssavvy delivers ads when users perform an activity: click on a thing, update a status, buy a virtual shot of Jaeger, complete a level, “like” something.

“Activity-based advertising we believe will be the emerging digital advertising category that paid search and behavioral targeting were a few years ago, and which video is today,”¬†Chris Cunningham, co-founder and CEO, told PEHub. Read More