New York City’s chief digital officer Rachel Sterne has already graced the pages of Vogue magazine. But this morning, fresh off of waving the Made in NYC™ pom-poms at SXSW, she stopped by MSNBC’s “Morning Joe” to announce NYCgov’s new Facebook photo contest to get your pic on the big screen in Times Square.
Joe Scarborough and his guests took the opportunity to shout out their personal digital requests, such as Wifi in the subway and shower.
“You know, I’m a small government conservative,” said Mr. Scarborough. “But you know just—
“—Free wifi for all,” interrupted one of his guests.
“Everybody!” Mr. Scarborough continued, gesticulating enthusiastically. “User name: USA. Password: Number1.”
XX in Tech
Exactly a year after Anna Wintour sprinkled her glossy fashion dust on Senator Kirsten Gillibrand, Vogue has decided to switch its gaze from women in New York politics to women in New York tech.
After taking a gander at Silicon Alley’s female founders, investors, and stalwarts, the magazine opted to profile New York City’s social media-savvy chief digital officer (or “head nerd” in 4 Times Square parlance) Rachel Sterne for being “the face of a new era of digital governance.”
The feature, which isn’t available online (Bad, Conde! Stop that!) says, “Sterne is part of a new generation of bright, attractive women who are turning Silicon Alley into less of a boys’ club.” We’d quibble with Vogue‘s notion that women judged on their relative attractiveness makes it less of a boy’s club. But hey, it’s Vogue, which means we get references to Ms. Sterne’s “willowy, six-foot frame” and “striking figure.”
In a chilly, temperature-controlled auditorium at Time Warner headquarters, insulated from steam gathering outside, the top representatives of the New York City’s efforts to make good on that Road Map to a Digital City gathered to discuss the recently-released plans. How often do Chief Digital Officer Rachel Sterne, NYC EDC President Seth Pinsky, and DoITT Commissioner Carole Post really get together—when not on stage to demonstrate city’s newly-streamlined approach to tech? Actually, all the time, assured Ms. Post.
In a nod to Sterne’s emphasis on social media as the first steps in digitizing New York, Twitter’s Adam Sharp, who was just celebrating his “halfaversary” as manager of government and political partnerships, was also on stage. The conversation naturally dovetailed into other Internet Week memes, like the suddenly-ubiquitous “Made in NYC” label.