Would-Be ‘Instagram for Publishing’ CheckThis Raises $910K From Lerer Ventures and Others

Mr. Faille (Photo: Twitter)

CheckThis, the latest platform competing for your already-strapped attention, has just raised $910,000 in seed money. Lerer Ventures led the round, with SV Angel, Index Ventures, Betaworks, Seedcamp and Hudson River Angels participating, as well as angel investors Taavet Hinrikus and the cofounders of GroupMe, Jared Hecht and Steve Martocci. Advisors include Instagram’s Tim Van Damme; Google’s François de Halleux; and The Next Web’s Robin Wauters.

Users landing at CheckThis’s homepage are asked, “What do you want to do?” with the options being Tell, Sell, Ask, or Invite. It’s a little Twitter, a little Tumblr, a little Craigslist, and a little Evite, all rolled into one interface. Fill in your information as prompted, do a little customization (background, text color), hit publish, and you’ve got a digital flyer you can share across your social networks.  You don’t even need to register an account to create a page.

Founder Frédéric della Faille distills the platform’s core concept down to making announcements, explaining that it aims to fill the gap between a tweet and a blog. Not quite as ephemeral as the former and requiring far less of a commitment than the latter, it’s “Instagram for publishing.” Read More