Social Strat

Brom.ly Is Building the Ultimate Event Engine

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For Chad Gallagher, New York nightlife was an embarrassment of riches. “A lot of the time I was kind of paralyzed by all my choices for what to do on a Friday night, so I would just end up doing whatever my friends had chosen,” he told Betabeat.

One of Mr. Gallagher’s friends was a frequent business traveler who complained about spending 24 hours in a city, taking meetings during the day and not knowing what to do with his evenings. So Mr. Gallagher founded Brom.ly, a search engine that collects data from sources like Meetup, Eventbrite and partners like Thrillist, then uses social data from Facebook to recommend events to users. Read More