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		<title>Four Companies Demo New Marketing Technology at Daily Deal Summit</title>

		<comments>http://betabeat.com/2012/04/casing-the-next-generation-of-tech-at-the-daily-deal-summit/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 08:29:44 -0400</pubDate>
					<link>http://betabeat.com/2012/04/casing-the-next-generation-of-tech-at-the-daily-deal-summit/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=40645</guid>
		<description><![CDATA[<p><div id="attachment_40654" class="wp-caption alignleft" style="width: 260px"><a href="http://www.betabeat.com/2012/04/19/casing-the-next-generation-of-tech-at-the-daily-deal-summit/daily-deal-summit-logo3-1/" rel="attachment wp-att-40654"><img class="size-full wp-image-40654" title="Daily-Deal-Summit-Logo3-1" src="http://nyobetabeat.files.wordpress.com/2012/04/daily-deal-summit-logo3-1.jpeg" alt="" width="250" height="58" /></a><p class="wp-caption-text">(Daily Deal Media)</p></div></p>
<p>All the tech world loves a demo, so we couldn’t leave yesterday’s Daily Deal Summit without catching the Tech Showcase. Four CEOs--slowly losing their audience to lunch--were each assigned eight minutes to sell us on new solutions. Billed as having the potential to "dramatically improve" attendees' businesses, how did they stack up?</p>
<p><!--more--></p>
<p>First up and perhaps most relevant to the daily-deal-selling audience was <a href="http://www.activepath.com/" target="_blank">ActivePath</a> CEO Jeff Kupietzky, just in from Israel and ready to sell us on the merits of the company's direct marketing solution, ActiveMail. He whipped out some scary statistics about how people get more than a hundred emails a day and spend two and half hours a day weeding through them. Meanwhile, marketers are still opting for a “spray and pray” approach, often at the risk of being tagged as spam. The current solution is to strip out all the rich media, opting for a “lowest common denominator” approach. The problem, of course, is that dampens engagement. ActiveMail’s solution: Add back the interactivity, including things like video, roll-over menus, and purchase ability in the email itself.</p>
<p>Next up was <a href="http://www.closely.com/" target="_blank">Closely </a>CEO Perry Evans. He introduced the audience to <a href="http://www.closelyperch.com/" target="_blank">Perch</a>, Closely's new small-business app. The elevator pitch: “It’s a merchant’s birdseye view of their business environment.” In short, local businesses are spending way too much time combing social check-in and daily deal sites, attempting to figure out a) what their competitors are doing and b) what’s going on around them, event-wise. Perch pulls in data from sources like Foursquare and Yipit to aggregate the answer. The app is currently <a href="http://www.closelyperch.com/" target="_blank">in private beta</a>, but right now they’re only taking businesses. Harel said it should open up in a couple of months.</p>
<p><a href="http://centzy.com/" target="_blank">Centzy</a> in particular piqued our interest (though it seemed the least directly relevant to the conference). Backed by Lightbank and ffVC, the company was described by CEO Jay Shek as “a comparison shopping engine for local services.” So why bother? Apparently fewer than 25 percent of local businesses post their prices online. “Imagine if you went to Google and 75 percent of websites weren’t listed,” Shek said. “It would be like the stone ages.” Right now, if you want the cheapest oil change within three blocks, you have to pick up the phone and start calling.</p>
<p>Their solution: Use paid crowdsourcing, like Amazon’s <a href="http://aws.amazon.com/mturk/" target="_blank">Mechanical Turk</a>, to get that information. Shek claimed this approach is 97 percent accurate and 100 percent comprehensive, and he’s confident the approach can scale nationwide for a reasonable amount of money. We’ll see.</p>
<p>Last and perhaps most cruelly given the competition with lunch: <a href="http://www.bitehunter.com/" target="_blank">BiteHunter</a>, which aggregates local dining deals. CEO Gil Harel took the audience through a tour of newly released version 2.0, currently burning up the app store charts and boasting 60,000 downloads. He explained they’d learned two things with their previous iteration: People are still overwhelmed by their choices, and it’s a pain to leave the app to purchase a deal. To crack that first nut, they’ve made it possible to browse via photo grid, map view, or list. For the second, they’ve added in-app purchases.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_40654" class="wp-caption alignleft" style="width: 260px"><a href="http://www.betabeat.com/2012/04/19/casing-the-next-generation-of-tech-at-the-daily-deal-summit/daily-deal-summit-logo3-1/" rel="attachment wp-att-40654"><img class="size-full wp-image-40654" title="Daily-Deal-Summit-Logo3-1" src="http://nyobetabeat.files.wordpress.com/2012/04/daily-deal-summit-logo3-1.jpeg" alt="" width="250" height="58" /></a><p class="wp-caption-text">(Daily Deal Media)</p></div></p>
<p>All the tech world loves a demo, so we couldn’t leave yesterday’s Daily Deal Summit without catching the Tech Showcase. Four CEOs--slowly losing their audience to lunch--were each assigned eight minutes to sell us on new solutions. Billed as having the potential to "dramatically improve" attendees' businesses, how did they stack up?</p>
<p><!--more--></p>
<p>First up and perhaps most relevant to the daily-deal-selling audience was <a href="http://www.activepath.com/" target="_blank">ActivePath</a> CEO Jeff Kupietzky, just in from Israel and ready to sell us on the merits of the company's direct marketing solution, ActiveMail. He whipped out some scary statistics about how people get more than a hundred emails a day and spend two and half hours a day weeding through them. Meanwhile, marketers are still opting for a “spray and pray” approach, often at the risk of being tagged as spam. The current solution is to strip out all the rich media, opting for a “lowest common denominator” approach. The problem, of course, is that dampens engagement. ActiveMail’s solution: Add back the interactivity, including things like video, roll-over menus, and purchase ability in the email itself.</p>
<p>Next up was <a href="http://www.closely.com/" target="_blank">Closely </a>CEO Perry Evans. He introduced the audience to <a href="http://www.closelyperch.com/" target="_blank">Perch</a>, Closely's new small-business app. The elevator pitch: “It’s a merchant’s birdseye view of their business environment.” In short, local businesses are spending way too much time combing social check-in and daily deal sites, attempting to figure out a) what their competitors are doing and b) what’s going on around them, event-wise. Perch pulls in data from sources like Foursquare and Yipit to aggregate the answer. The app is currently <a href="http://www.closelyperch.com/" target="_blank">in private beta</a>, but right now they’re only taking businesses. Harel said it should open up in a couple of months.</p>
<p><a href="http://centzy.com/" target="_blank">Centzy</a> in particular piqued our interest (though it seemed the least directly relevant to the conference). Backed by Lightbank and ffVC, the company was described by CEO Jay Shek as “a comparison shopping engine for local services.” So why bother? Apparently fewer than 25 percent of local businesses post their prices online. “Imagine if you went to Google and 75 percent of websites weren’t listed,” Shek said. “It would be like the stone ages.” Right now, if you want the cheapest oil change within three blocks, you have to pick up the phone and start calling.</p>
<p>Their solution: Use paid crowdsourcing, like Amazon’s <a href="http://aws.amazon.com/mturk/" target="_blank">Mechanical Turk</a>, to get that information. Shek claimed this approach is 97 percent accurate and 100 percent comprehensive, and he’s confident the approach can scale nationwide for a reasonable amount of money. We’ll see.</p>
<p>Last and perhaps most cruelly given the competition with lunch: <a href="http://www.bitehunter.com/" target="_blank">BiteHunter</a>, which aggregates local dining deals. CEO Gil Harel took the audience through a tour of newly released version 2.0, currently burning up the app store charts and boasting 60,000 downloads. He explained they’d learned two things with their previous iteration: People are still overwhelmed by their choices, and it’s a pain to leave the app to purchase a deal. To crack that first nut, they’ve made it possible to browse via photo grid, map view, or list. For the second, they’ve added in-app purchases.</p>
]]></content:encoded>
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		<title>Knights of the Roundtable: ER Accelerator Demos Long, But Compelling</title>

		<comments>http://betabeat.com/2011/09/knights-of-the-roundtable-er-accelerator-demos-long-but-compelling/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 13:00:20 -0400</pubDate>
					<link>http://betabeat.com/2011/09/knights-of-the-roundtable-er-accelerator-demos-long-but-compelling/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=17750</guid>
		<description><![CDATA[<p><div id="attachment_17754" class="wp-caption alignnone" style="width: 561px"><img class="size-large wp-image-17754 " style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="IMAG0248" src="http://nyobetabeat.files.wordpress.com/2011/09/imag0248.jpg?w=612&h=1024" alt="" width="551" height="922" /><p class="wp-caption-text">Steve Gutentag from Sitesimon.</p></div></p>
<p>Betabeat moseyed up to Murat Aktihanoglu, the accented managing director of Entrepreneurs Roundtable Accelerator, after the program's demo day this morning in a basement auditorium at NYU's Stern School of Business. He had the overwhelmed, flushed face of a proud parent. "Oh, it was amazing," he said, eyes widening. ERA put its ten startups through 1,500 meetings, he had calculated, and all the companies have users and 80 percent have revenue. One of them had just signed up 35 cities and two Dubai landmarks: the biggest mall in the world, which serves 47 million visitors, and the Burj Khalifa, the tallest building in the world. <!--more--></p>
<p>"That was incredible!" said Brian Cohen, vice chairman of the New York Angels, ambushing Mr. Aktihanoglu at the podium. "Grand slam!" He pinched the director's cheek. "Murat is magical. He really is."</p>
<p>Mr. Cohen was impressed by the startups. "I go to all the demos," he said. "I was just at DEMO--I went to TechCrunch," he said. "This was quality."</p>
<p>The room was about three-quarters full--perhaps 300 attendees or so--including representatives from Union Square Ventures, TechStars, Founder Collective, Greycroft, Bessemer Ventures, and Bloomberg Ventures. Judging by the lines at the startups' tables, Public Stuff (who signed up the mall), Sitesimon and BuzzTable were the favorites.</p>
<p>Below are the startups and their raises:</p>
<p><a href="http://bespokepost.com/">Bespoke Post</a>: Curated mail subscription service for products men want. Seeking $500,000.</p>
<p><a href="http://centzy.com/">Centzy</a>: Comparison shopping engine for local services. Raised less than $100,000 of $500,000.</p>
<p><a href="http://WebThriftStore.com">WebThriftStore</a>: Provides a private label eBay solution for charities that enables anyone to turn their unused "stuff" into tax-deductible donations. Raised $625,000 out of $1.5 million.</p>
<p><a href="http://buzztable.com">BuzzTable</a>: Establishes a direct line of communication between restaurants and customers. Raising $750,000.</p>
<p><a href="http://pricingengine.com">Pricing Engine</a>: A business intelligence service for digital marketers. Just started raising a $750,000 round.</p>
<p><a href="http://letgive.com">LetGive</a>: Provides a platform that connects application developers, charities and socially-conscious consumers. Seeking $750,000.</p>
<p><a href="http://parkingpanda.com">Parking Panda</a>: A mobile real-time parking discovery tool. Has $50,000 committed for a $750,000 round.</p>
<p><a href="http://publicstuff.com">PublicStuff</a>: Enables cities to easily receive and manage service requests from citizens. Raised $100,000 out of $750,000 so far.</p>
<p><a href="http://numberfire.com">NumberFire</a>: Analytics platform that uses quantitative modeling to analyze sports. Raised $400,000 out of $750,000.</p>
<p><a href="http://sitesimon.com">Sitesimon</a>: Analyzes browsing behavior and recommends web content with minimal user input. Raised $500,000, seeking $3 million.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_17754" class="wp-caption alignnone" style="width: 561px"><img class="size-large wp-image-17754 " style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="IMAG0248" src="http://nyobetabeat.files.wordpress.com/2011/09/imag0248.jpg?w=612&h=1024" alt="" width="551" height="922" /><p class="wp-caption-text">Steve Gutentag from Sitesimon.</p></div></p>
<p>Betabeat moseyed up to Murat Aktihanoglu, the accented managing director of Entrepreneurs Roundtable Accelerator, after the program's demo day this morning in a basement auditorium at NYU's Stern School of Business. He had the overwhelmed, flushed face of a proud parent. "Oh, it was amazing," he said, eyes widening. ERA put its ten startups through 1,500 meetings, he had calculated, and all the companies have users and 80 percent have revenue. One of them had just signed up 35 cities and two Dubai landmarks: the biggest mall in the world, which serves 47 million visitors, and the Burj Khalifa, the tallest building in the world. <!--more--></p>
<p>"That was incredible!" said Brian Cohen, vice chairman of the New York Angels, ambushing Mr. Aktihanoglu at the podium. "Grand slam!" He pinched the director's cheek. "Murat is magical. He really is."</p>
<p>Mr. Cohen was impressed by the startups. "I go to all the demos," he said. "I was just at DEMO--I went to TechCrunch," he said. "This was quality."</p>
<p>The room was about three-quarters full--perhaps 300 attendees or so--including representatives from Union Square Ventures, TechStars, Founder Collective, Greycroft, Bessemer Ventures, and Bloomberg Ventures. Judging by the lines at the startups' tables, Public Stuff (who signed up the mall), Sitesimon and BuzzTable were the favorites.</p>
<p>Below are the startups and their raises:</p>
<p><a href="http://bespokepost.com/">Bespoke Post</a>: Curated mail subscription service for products men want. Seeking $500,000.</p>
<p><a href="http://centzy.com/">Centzy</a>: Comparison shopping engine for local services. Raised less than $100,000 of $500,000.</p>
<p><a href="http://WebThriftStore.com">WebThriftStore</a>: Provides a private label eBay solution for charities that enables anyone to turn their unused "stuff" into tax-deductible donations. Raised $625,000 out of $1.5 million.</p>
<p><a href="http://buzztable.com">BuzzTable</a>: Establishes a direct line of communication between restaurants and customers. Raising $750,000.</p>
<p><a href="http://pricingengine.com">Pricing Engine</a>: A business intelligence service for digital marketers. Just started raising a $750,000 round.</p>
<p><a href="http://letgive.com">LetGive</a>: Provides a platform that connects application developers, charities and socially-conscious consumers. Seeking $750,000.</p>
<p><a href="http://parkingpanda.com">Parking Panda</a>: A mobile real-time parking discovery tool. Has $50,000 committed for a $750,000 round.</p>
<p><a href="http://publicstuff.com">PublicStuff</a>: Enables cities to easily receive and manage service requests from citizens. Raised $100,000 out of $750,000 so far.</p>
<p><a href="http://numberfire.com">NumberFire</a>: Analytics platform that uses quantitative modeling to analyze sports. Raised $400,000 out of $750,000.</p>
<p><a href="http://sitesimon.com">Sitesimon</a>: Analyzes browsing behavior and recommends web content with minimal user input. Raised $500,000, seeking $3 million.</p>
]]></content:encoded>
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