Cable Companies’ Solution to the Internet: Guess We’re Gonna Have to Sell Better Porn?

Preemium content?

It is a truth universally acknowledged that a cable company once in possession of a good fortune must be in want of a new revenue stream. In fact, cable and satellite companies have lost such a sizable chunk of the self-pleasuring market that they’re finally admitting, out loud, that they have a pornography problem.

The Wall Street Journal reports that recent weak pay-per-view and video-on-demand earnings reports from the likes of Time Warner Cable and DirecTV are prompting the companies to disclose that, when it was good, porn was a highly-profitable business for them. The paper says that cable companies used to have their own dirty little secret: they once commanded margins of over 90 percent on renting “generally interchangeable” (i.e. ho-hum) porn titles. Read More