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	<title>Betabeat &#187; Casacanda</title>
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		<title>Fab Goes Euro Flash: Acquires Casacanda and Relaunches It as Fab.de In Germany, Austria, And Switzerland</title>

		<comments>http://betabeat.com/2012/02/fab-euro-fab-de-acquires-casacanda-germany-austria-switzerland-02202012/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 16:06:44 -0400</pubDate>
					<link>http://betabeat.com/2012/02/fab-euro-fab-de-acquires-casacanda-germany-austria-switzerland-02202012/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=29859</guid>
		<description><![CDATA[<p><img class="alignleft size-full wp-image-29885" style="margin: 5px 10px;" title="casacanda" src="http://nyobetabeat.files.wordpress.com/2012/02/casacanda1.jpg" alt="" width="450" height="265" />Another month, another milestone for <a href="http://www.betabeat.com/2011/07/26/three-time-pivot-champion-fab-com-raises-8-m/">master pivoter</a> Jason Goldberg and his go-go daily deals for design startup, Fab. Today, the company <a href="http://betashop.com/post/17967539799/fab-acquires-casacanda-and-launches-as-fab-de-serving">announced</a> that it has acquired <a href="https://casacanda.de/">Casacanda</a>, a Berlin-based flash sales company. Along with the acquisition, Casacanda will relaunch as as <a href="https://fab.de/">Fab.de</a>, serving Germany, Austria, and Switzerland.</p>
<p>Last November<a href="http://cctldinvestors.com/fab-de-sells-for-50000-on-sedo/"> ccTLDInvestors,</a> "the online magazine for global domain  investors" noted that a company called Sedo made a tidy profit by  selling Fab.de for $50,000. That same week, Fab also purchased Fab.eu  for 35,000 Euros, so expect more updates for Fab's fabulous European  adventure.</p>
<p>According to <a href="http://betashop.com/post/17967539799/fab-acquires-casacanda-and-launches-as-fab-de-serving">Mr. Goldberg</a>, Casacanda has been on something of a roll. The site has 250,000 members and grew by 90,000 in just the last 30 days. Add that to Fab's existing membership, and the company has won over more than 2.3 million users in the past 8 months. <!--more--></p>
<p>Mr. Goldberg <a href="http://betashop.com/post/16464519605/fab-celebrates-2-million-members-with-major-new">dropped a few clues</a> about international expansion at the end of January when he celebrated hitting the 2 million member mark. For a startup that <a href="http://www.betabeat.com/2011/12/07/master-pivoter-fab-com-lands-a-200m-valuation-for-flash-sales-on-design-items/">boosted its valuation by a $175 million in six months</a>, it makes sense to leap across the Atlantic in search of continued growth. The search for new verticals and markets to sustain growth is something<a href="http://www.betabeat.com/2012/02/01/gilt-groupe-layoffs-ipo-kevin-ryan-lot18-rue-lala-flash-sales-02012012/"> other flash sales sites, like Gilt Groupe, which recently laid off 10 percent of its staff, have struggled with</a> as well. As Mr. Goldberg tells it, going global was part of Fab's <a href="http://betashop.com/post/17967539799/fab-acquires-casacanda-and-launches-as-fab-de-serving">plan all along</a>:</p>
<blockquote><p>As early as October 2011  when we were just 5 months old, we began thinking and strategizing about  which markets we would bring the Fab model to next. We quickly honed in  on Germany, and Berlin in particular, as being the first major Fab  center outside of the U.S. It’s a natural first-choice; the German  economy is strong, Berlin is an awesome startup hub, and the German  people have deep rooted passion for design and the types of products we  sell on Fab. In fact, the stuff we sell every day on Fab drives a lot of  inspiration from German design and many of the Fab products are very  similar to what you might find in the boutiques and shops of German  cities such as Cologne, Stuttgart, Hamburg, and Berlin.</p>
<p>We did a study of the  German market in October and November and went through a decision  process of whether to build or acquire. In early December we took a trip  to Berlin and met with a few potential partners to explore launching  Fab in Germany. Of all the teams and people we met with in Berlin, we  were far and away most impressed with the founders and team at  Casacanda. We returned to Berlin in January and spent even more time  with Casacanda to figure out if it was a good match. It was, and then  some. Casacanda’s CEO, Roman Kirsch, is a true superstar. That guy is so  impressive that I immediately wanted him on team Fab. Watch out for  Roman.</p></blockquote>
<p>By Mr. Goldberg's estimates, this acquisition will enable Fab to generate at least 10 to 20 percent of its overall revenue from international sales this year. Hey, Andreessen Horowitz doesn't<a href="http://www.betabeat.com/2011/12/07/master-pivoter-fab-com-lands-a-200m-valuation-for-flash-sales-on-design-items/">"plow" $40 million</a> into an eight-month old startup without thinking about the bigger picture.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-29885" style="margin: 5px 10px;" title="casacanda" src="http://nyobetabeat.files.wordpress.com/2012/02/casacanda1.jpg" alt="" width="450" height="265" />Another month, another milestone for <a href="http://www.betabeat.com/2011/07/26/three-time-pivot-champion-fab-com-raises-8-m/">master pivoter</a> Jason Goldberg and his go-go daily deals for design startup, Fab. Today, the company <a href="http://betashop.com/post/17967539799/fab-acquires-casacanda-and-launches-as-fab-de-serving">announced</a> that it has acquired <a href="https://casacanda.de/">Casacanda</a>, a Berlin-based flash sales company. Along with the acquisition, Casacanda will relaunch as as <a href="https://fab.de/">Fab.de</a>, serving Germany, Austria, and Switzerland.</p>
<p>Last November<a href="http://cctldinvestors.com/fab-de-sells-for-50000-on-sedo/"> ccTLDInvestors,</a> "the online magazine for global domain  investors" noted that a company called Sedo made a tidy profit by  selling Fab.de for $50,000. That same week, Fab also purchased Fab.eu  for 35,000 Euros, so expect more updates for Fab's fabulous European  adventure.</p>
<p>According to <a href="http://betashop.com/post/17967539799/fab-acquires-casacanda-and-launches-as-fab-de-serving">Mr. Goldberg</a>, Casacanda has been on something of a roll. The site has 250,000 members and grew by 90,000 in just the last 30 days. Add that to Fab's existing membership, and the company has won over more than 2.3 million users in the past 8 months. <!--more--></p>
<p>Mr. Goldberg <a href="http://betashop.com/post/16464519605/fab-celebrates-2-million-members-with-major-new">dropped a few clues</a> about international expansion at the end of January when he celebrated hitting the 2 million member mark. For a startup that <a href="http://www.betabeat.com/2011/12/07/master-pivoter-fab-com-lands-a-200m-valuation-for-flash-sales-on-design-items/">boosted its valuation by a $175 million in six months</a>, it makes sense to leap across the Atlantic in search of continued growth. The search for new verticals and markets to sustain growth is something<a href="http://www.betabeat.com/2012/02/01/gilt-groupe-layoffs-ipo-kevin-ryan-lot18-rue-lala-flash-sales-02012012/"> other flash sales sites, like Gilt Groupe, which recently laid off 10 percent of its staff, have struggled with</a> as well. As Mr. Goldberg tells it, going global was part of Fab's <a href="http://betashop.com/post/17967539799/fab-acquires-casacanda-and-launches-as-fab-de-serving">plan all along</a>:</p>
<blockquote><p>As early as October 2011  when we were just 5 months old, we began thinking and strategizing about  which markets we would bring the Fab model to next. We quickly honed in  on Germany, and Berlin in particular, as being the first major Fab  center outside of the U.S. It’s a natural first-choice; the German  economy is strong, Berlin is an awesome startup hub, and the German  people have deep rooted passion for design and the types of products we  sell on Fab. In fact, the stuff we sell every day on Fab drives a lot of  inspiration from German design and many of the Fab products are very  similar to what you might find in the boutiques and shops of German  cities such as Cologne, Stuttgart, Hamburg, and Berlin.</p>
<p>We did a study of the  German market in October and November and went through a decision  process of whether to build or acquire. In early December we took a trip  to Berlin and met with a few potential partners to explore launching  Fab in Germany. Of all the teams and people we met with in Berlin, we  were far and away most impressed with the founders and team at  Casacanda. We returned to Berlin in January and spent even more time  with Casacanda to figure out if it was a good match. It was, and then  some. Casacanda’s CEO, Roman Kirsch, is a true superstar. That guy is so  impressive that I immediately wanted him on team Fab. Watch out for  Roman.</p></blockquote>
<p>By Mr. Goldberg's estimates, this acquisition will enable Fab to generate at least 10 to 20 percent of its overall revenue from international sales this year. Hey, Andreessen Horowitz doesn't<a href="http://www.betabeat.com/2011/12/07/master-pivoter-fab-com-lands-a-200m-valuation-for-flash-sales-on-design-items/">"plow" $40 million</a> into an eight-month old startup without thinking about the bigger picture.</p>
]]></content:encoded>
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