The new ring tones, alarm sounds and text alerts of iOS 7 are mostly pleasing in their bleepy-bloopiness, aside from a few missteps (we’re looking at you, piercing sonar alarm default).
If you heard them and thought they resembled syrupy, squeaky-clean pop music, you weren’t too far off. As it turns out, the man behind Owl City may also be the man behind iOS 7′s new noises.
For “Project Harmony,” sponsored by Coca Cola and America Idol, Canadian songstress Carly Rae Jepsen will be crowdsourcing the lyrics to her next song via an online poll. The song is tentatively titled “Take a Picture,” and maybe it’ll be about selfies or something?
You know what to do, 4chan.
Teach Me How to Startup
We thought for sure First Round would go with “Gangnam Style,” Silicon Valley favorite. But apparently, the spray-and-pray strategy favored by investors also applies to parodying viral hits. Hence the cost of doing business with First Round also means aping Bieber protégés. Gotta say, that production quality doesn’t look very “run super lean eat the ramen,” as the founder getting his head bopped on by someone else’s crotch croons.
If you’re wondering why some people say, “the past five years or so of startup mania has been insufferable and obnoxious and annoying,” here is one example.