Warby Parker is one of the hottest ecommerce companies of the past five years, and has been awarded all of the startup buzzwords (disruptive, innovative) for their great user experience and direct to consumer business model. But you can’t be an insurgent company without someone else coming up fast for your number one spot.
Frameri, an online eyewear site that makes glasses with interchangeable lenses, officially launched this morning. They’ve set their sites on the trail blazed by Warby, but claim that their product is actually something new in eyewear, as opposed to being the same old product in a new shape, style, or designer label. Read More