“The minute I heard about Candy Crush, I though it was a candy or a soda,” said Dylan’s Candy Bar proprietor Dylan Lauren. “So I’m pretty, like, surprised that they didn’t launch a candy earlier.”
Ms. Lauren was presiding over a small party at her Candy Land-like temple to sugar yesterday evening, in honor of the launch of a line of Candy Crush-branded candies. Boxes are $4 a pop and available in four flavors; Dylan’s Candy Bar will sell them beginning Nov. 1, before they roll out to retailers including WalMart in the following days, WWD reports.
John Thompson, the man who is responsible for picking Microsoft’s new CEO, doesn’t want the job. In an email to the reporter, he wrote “NO!” in response to the query. [Wall Street Journal]
Candy Crush’s parent company, King.com, filed for a “secret” IPO yesterday. Hope everyone’s ready for another Zynga-like rise and collapse. [Valleywag]
If you guessed $1.6 billion quarterly loss for BlackBerry, well that would be oddly specific, but you’d be correct! Start writing your eulogy now. [TechCrunch]
A new study reports that the BBC is the most engaged news brand (ugh) on Twitter, while BuzzFeed tops on Facebook. [The Wrap]
We’re sure ISPs are bristling with excitement over Netflix’s plan to offer “Super HD” video format to subscribers. [CNet]
By now, you’ve probably become a complete slave to Candy Crush, the mind-numbing game that will leave you seeing replicating chocolates everywhere you look. One analyst estimates it’s generating $633,000 per day for the company that created it. Woe unto Zynga!
But guess what? You’re not alone, because no one is more obsessed with Candy Crush than moms. Exhibit A: Twitter, which is overrun with people complaining that they’ve basically been abandoned in favor of the mad addictive game.
Hey, at least that’s one more person you can beg for extra lives:
Play Your Video Games
Screw the tasteful minimalism of Dots: I am completely, hopelessly addicted to the gloriously tacky Candy Crush.
I play it on the subway, riding the elevator, in bed trying to fall asleep at night. It’s killing my battery. I’ve resorted to begging friends for additional moves, in hopes of escaping the replicating chocolate squares of level 65.
Nor am I alone in my addiction: According to App Data, it’s currently the most popular app on Facebook. It even makes real money off in-game purchases from desperate obsessives like yours truly.
That’s really not enough to justify an IPO, though. And yet the Wall Street Journal says that’s exactly what the makers of Candy Crush want.