App for That
App for That
Last October marked the launch of Cameo, an app that lets you edit your crappy, amateur smartphone footage into high-def, professional-quality videos, and share them with your friends and followers. The app has reported big success in its first three months of life, proving that maybe there’s actually a market for videos that aren’t just shaky thirty-second shots of cats freaking out over printers.
New York Internet Week
Thanks to Instagram, Vine and your trusty smartphone, amateur videos are seemingly everywhere now. Gone are the days when you only had to sit through the home movies of your immediate family. Now, we’re all sharing the sights and sounds of our daily lives in real time, with all of our followers, no matter how personal or how mundane those moments may be.
So we might as well make them look good, right? The new app Cameo, out for iOS 7 today, seeks to help its users turn amateur footage into high-quality, fully edited, movie-montage-esque sequences. We spoke with one of its founders, Matthew Rosenberg, last week. He gave us the deets on the app that’s sure to spawn endless clips of our friends’ babies and weddings–but will also yield plenty of interesting, concept-driven short films in the right hands.
There’s clearly quite a lot of creative talent being devoted to the creation of iOS apps. Even hipsters are flocking to the craft. But does something like Path really rise to the level of art? Yesterday, Betabeat ventured downtown to the Internet Week-pegged gallery opening for “The Art of Apps,” to hear the argument out.
By the time Betabeat arrived at the Soho Gallery for Digital Art (the name stencilled sternly in white against a revolutionary red background), the party was winding down. We stepped inside to find a dimly lit gallery studded with high-definition flat-screen televisions, each offering up some element of iOS user design, attempting to recontextualize it as art, not just app.
The first screen offered a note from gadget blogger and host Peter Rojas, which explained a bit about the curatorial philosophy at work:
Back in more innocent times, our intrepid reporter Adrianne Jeffries went down to SXSW to cover the group messaging wars. A clutch of startups including Beluga, GroupMe, Kik and Fast Society were all battling to be the breakout star. GroupMe did the grilled cheese party, Fast Society countered with the shuttle bus from the airport.
Since then, Beluga was bought by Facebook and GroupMe got acquired by Skype. Kik is still going, but last night Fast Society, always the wildest of the bunch, announced they were shutting down their messaging service and moving on to a new app, Cameo, they will be launching in January.