Fashion Plate

New York Start-up Dress Code: ‘Business Shabby’

Wiley Cerilli in native garb.

The corporate world can keep “business casual.” But SinglePlatform’s Wiley Cerilli has another way to describe the start-up uniform. “I’m trying hard to coin the style ‘business shabby'” Mr. Cerilli told The Next Web.” How‘s the coinage catching on? “It’s not working, but I’m trying.”

Mr. Cerilli spent 10 years running sales at SeamlessWeb, the local online delivery hub/vacuum suction on Betabeat’s wallet, before launching SinglePlatform last January. His new service, which is hiring, lets restaurants upload info like menus, photos, and specials and then updates that on SinglePlatform’s hundreds of publishing partners like hotel and city guides and app developers.

So what constitutes “business shabby”? Read More