This Happened

Ashton Kutcher Dons Brownface In Racist Pop Chips Ad, Anil Dash Offers Advice On How to Fix the Problem

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Prolific tech investor Ashton Kutcher made a major flub in his new advertising campaign for Pop Chips out today, although you wouldn’t know it by reading the industry press. Thankfully, Anil Dash was there to call it like he sees it, as Mr. Dash is wont to do. In the campaign, Mr. Kutcher, who was named Pop Chips “president of pop culture” in 2010, plays four different characters in a series of spots made to look like dating videos. For the Indian character named Raj, Mr. Kutcher is painted up in brownface and speaks in a caricature of an Indian accent.

“Don’t watch it,” Mr. Dash writes in a blogpost condemning the ad. “It’s a hackneyed, unfunny advertisement featuring Kutcher in brownface talking about his romantic options, with the¬†entire punchline¬†being that he’s doing it in a fake-Indian outfit and voice. That’s it, there’s seriously no other gag.” Read More