Brony Beat

Bronies Raising $40,000 to Name an Alligator ‘Gummy’

Sure why not. (Photo: Equestria Daily)

Though members of the brony community are no strangers to drama, once united in the name of friendship and rainbows and glitter, they can be a powerful force for good. Now, fans of the show My Little Pony: Friendship Is Magic are channeling their obsession with cartoon horses into philanthropy by pledging to donate money to Los Angeles’s Wildlife Learning Center in the name of MLP characters. Read More

Brony Beat

Pony Up: First Ever Brony Commercial Airs Tonight During Primetime

(Screencap: YouTube)

Tonight is a big night for television. Not only is it the series premiere of Bravo’s much-anticipated Start-Ups: Silicon Valleybut the internet’s favorite fandom is finally getting its own primetime TV commercial. Giddy-up!

The Daily Dot reports that The Brony Thank You Fund, a nonprofit that encourages fans of My Little Pony to demonstrate their gratitude to the show through charitable giving, has filmed its first 30-second TV spot. The commercial features bronies of all ages–some in military uniform!–stating why they’re thankful for the show. At the end, viewers are urged to give toys to Toys for Tots this holiday season. The commercial is set to debut during primetime on the Hub TV network. Read More

NYCC 2012

Betabeat Takes Its First Trip to New York ComicCon

Homestuck cosplayers converge on NYCC.

“What is… going on here?” asked Betabeat’s confused cab driver, as we bore left onto W. 37th street and the entire block began to fill up with people in costumes.

Since we had never been to ComicCon before, we found ourselves at a loss to explain to him the scene that was unfolding before us. Halal carts and hotdog stands swathed Lolita cosplayers and superheroes in heavy meat smoke. Girls in thigh-high boots stumbled out of an event hall decorated with Pokemon characters. Homestuck fans, cosplaying as trolls with orange horns protruding from their heads, scurried across 10th Avenue towards the Javits Center.

“It’s… a convention for people who like comics?” we offered by way of explanation. Our cab driver shook his head with a mixture of bemusement and disgust.

“Enjoy?” he called after us, as we stumbled out of the cab and into the street, immediately sucked into the hoards of costumed convention goers. Read More

Brony Beat

Walmart is Now Selling an ‘I <3 Bronies' T-Shirt

(Photo: Equestria Daily)

Yesterday Walmart announced that it is beginning to test same-day delivery, much to the chagrin of its former partner Amazon. But you know what you can now get delivered from Walmart, hopefully same-day? Brony-themed t-shirts!

According to Equestria Daily, the #1 news source for all things brony, Walmart has begun to sell women’s t-shirts with “I love Bronies” emblazoned on the front. The only trouble with this, as the Daily Dot points out, is that Walmart has used the image for the old vintage 1980′s My Little Pony cartoon instead of the modern day update, which most bronies far prefer. Read More

Scandals

Bro No! Scandal Rips Through Brony Community as BronyCon Founder Purple Tinker Cries Slander

(Photo: Purple Tumblr)

My Little Pony is known for espousing virtues of love, tolerance and friendship, but sometimes its fans forget how to play nice.

Purple Tinker, a transgendered LGBT advocate and founder of BronyCon, published a post to her Tumblr yesterday alleging that several staffers working at the Canterlot Gardens MLP convention in Ohio made false claims about her. Purple Tinker claims that she was slandered and libeled when staffers at the convention spread rumors that she was arrested for being hopped up on meth and wielding a knife. Read More

Pony Up

Study We’ve all Been Waiting For Explores the Psychology of Bronies

(Photo: Mamapop.com)

It’s a question that has plagued us during many sleepless nights: What is a brony, really? We already know that fans of the rainbow-ridden My Little Pony series enjoy attending conventions and having public cybersex on Twitter, but little else has been scientifically revealed about the psychology behind the mystical brony culture…until now. (Cue Law and Order cut music.)

The Daily Dot pointed us to a study done by two researchers named Dr. Patrick Edwards and Dr. Marsha Redden, who conducted a survey in an attempt to classify the personality traits of bronies. Their findings may shock you.

Just kidding, they’re pretty much exactly what you’d expect. Read More

Meme Studies

Pony Up Haters: How 4chan Gave Birth to the Bronies

BronyFinal_Walter_Newton

On a recent sweltering Saturday afternoon, a group of young men gathered in a dance studio in midtown overlooking Eighth Avenue. The room, oddly but appropriately, smelled faintly of hay.

A grand piano had been pushed to the wall to accommodate a series of folding tables, and a fan was rotating lazily, attempting to combat the 98-degree heat. At the door, a volunteer handed out raffle tickets and solicited pizza preferences for lunch. The guests—mostly in their 20s and overwhelmingly in favor of facial hair and cargo shorts—milled around, but no one strayed far from a table at the front of the room, which was covered end-to-end with My Little Pony merchandise.

Lording over the spread of glittering pastel wares was a stocky man with graying hair and glasses who wore a T-shirt emblazoned with a pink pony and the words “HATERS GONNA HATE.” Hello, his name tag read, My name is Cupcakes.

Welcome to the world of the Bronies. Read More