On the Town
When Betabeat arrived downtown at a hulking brownstone bathed in red light with a double-digit Fifth Avenue address, there was already a line out the door. We were promptly assigned a pink wristband and told to head downstairs, where we discovered we’d be attending three classes over the course of the evening: Poker, music, and arts and crafts. So educational!
We’d arrived for the launch party of Experiences by GroupMe.* The company got its start with a group messaging service (which it parlayed into an $80 million acquisition by Skype) but recently expanded into the new group purchasing service, which allows numerous people to sign up for suggested events simultaneously and still split the bill.
The venue: the Salmagundi, an arts club founded in the mid-nineteenth century. GroupMe had conspired with event designer Adam Aleksander to send the service into the world in grand style. The suggested dress code was “elegant cocktail attire,” but budget Kardashian would have to do for this reporter.
Last night, gangs of glammed-out New York techies and science enthusiasts trekked uptown to the Rose Center for Earth and Space to take in a stunningly optimistic program presented by Gizmodo and the American Museum of Natural History. The event was planned and hosted by Gawker Media founder Nick Denton (with the help of Brew PR), who appeared so eager about the “celebration of technology and discovery” that he tweeted about it numerous times prior to the event, published a grandiose blog post on Gizmodo reveling in the glorious achievements of science, and sent out an email to attendees: “This evening should be inspiring and fun,” he wrote.
“I’ve never seen Nick so excited for a social event,” one colleague remarked.
And who could begrudge Mr. Denton his excitement? The event was everything he claimed it would be–and perhaps more, depending on how many free cocktails you indulged in. Hosted by Ellen V. Futter, the president of the American Museum of Natural History, Foursquare founder Dennis Crowley and Mr. Denton himself, the gathering was as swank and inspiring as expected.