It begins! Twitter is scheduled to make its IPO filing public this week. [Quartz]
If it nails it, Pinterest has a pretty lucrative future in advertising. Customers coming from the site spent roughly $180 on ecommerce sites — more than triple than Facebook users. [Wall Street Journal]
If the government shuts down, the Library of Congress and National Park Service websites would also shutter. [ArsTechnica]
Aol is returning to television with an ad campaign promoting its new, pre-bundled package website called Gathr. But you’ll only see them in Atlanta, Seattle and Minneapolis. [AllThingsD]
Apple is the most valuable brand in the land, finally knocking those jerks at Coca-Cola from the top slot. [New York Times]
The Internet is crawling with TV obsessives who’ll jump up your butt if you so much as hint at a minor plot twist in a Game of Thrones episode from three years ago. (Hey, guess what? NED IS DEAD.) To make matters worse, it’s become impossible to watch a Major Television Event (like, say, the Breaking Bad finale) without breathlessly live-tweeting every moment.
Well, fresh off its big night at the Emmys, Netflix has decided to solve this peril of the second-screen lifestyle, GigaOm reports. The company has launched “Spoiler foiler,” a Twitter app designed to shield fragile users from any hint of what’s going to happen on their favorite shows before they get a chance to watch.