Memorial Day is a time to give thanks to the brave Americans who serve our country, and honor those who’ve fallen in the line of duty. But sadly, the national holiday has also become a vehicle for companies to promote their brands on social media. Ugh.
Disturbingly, we’ve seen it plenty of times before — most recently on MLK day, when companies callously advertised themselves using #MLK on Twitter. Sure, using hashtags like #MLK, #VeteransDay or #MemorialDay hugely increases the viewership of a tweet, but we still don’t get why companies think it’s okay to capitalize on what should be a solemn day of national remembrance.
Earlier this month YouTube released the newest edition of its creator playbook for brands, the document which YouTube regularly releases to help inform creators about the best practices for how to be effective. Notably, this new version reflects YouTube’s evolving understanding of itself as a social network, heavily emphasizing the role of Read More
Space the Final Frontier
If you could eat Facebook, what would it taste like? We always thought it would be a mix of the saccharine highs of getting 20 likes on your latest selfie and the putrid sting of FOMO, with the depressing aftertaste of being friended by your barren aunt whose profile pic is a painting of a Read More
Pizza Hut is–as one Facebook commenter put it–“capitalizing on a national moment” for its own cheesy, corporate benefit by offering a Mars-themed pizza with all red toppings. For just $10, you can eat a “red planet” pizza with diced tomato, pepperoni and red onions.