Advertising

CEO Admits He Created Fake Identities To Get Press Coverage

Mr. Anderson (LinkedIn)

Meet Jamie Anderson. He’s an Internet marketer in Edinburgh, Scotland, who claims his ingenious “reverse graffiti” campaign helped him earn press coverage and new clients for his SEO company. But in reality, his campaign was completely unremarkable — he only got the media attention by lying to the press.

Back in November 2013, Mr. Anderson used reverse graffiti to advertise his SEO company, RNR SEO. In case you’re not familiar with the “old media” advertising technique, “reverse graffiti” is the act of creating words and images on grimy surfaces by strategically washing away sections of dirt — like if you used your finger to write “BETABEAT WUZ HERE” on a dusty car window. Read More

Sponsored by FedEx

Welcome to Our Ask An Expert Video Series

david-fudge

Today Betabeat is launching “Ask An Expert,” a new video series sponsored by FedEx, where you can live chat one-on-one with leading industry experts in social media, real estate, law and brand marketing and get their advice on scaling your business.

We’re kicking it off with David Fudge, director of brand marketing for Bonobos.com. The company, which is backed by Accel Partners, Lightspeed Venture Partners, and Nordstrom, started with the simple idea of making better-fitting pants for men and is now one of the largest online apparel brands in the U.S.  Read More