XX in Tech

Hack Your Rack: We Tested the Top Bra Startups So You Don’t Have To

(Christie Wright, Observer Art Department)

Bra shopping is rife with first world-problems like shoddy sizing and pushy salesladies. And where there’s a first-world problem, you can bet there’s a tech startup trying to disrupt things.

After hearing about three bra startups in a row, I set out to see if a tech company could actually get a handle on my band width. It may seem strange to leave such an intimate issue in the hands of the tech industry. But keep in mind that tech types are already poking their noses into matters of defecation, baby-making and sexual prowess.

Nothing is too intimate when you’ve got the right algorithm. Read More