UPDATE: Betabeat has learned that, after talking with Google+, Mashable has decided to pull its Google+ account until the official launch of branded profiles. Pete Cashmore, classy guy that he is, will post soon on this and of course, he and all Mashable employees will continue to share news, links and cat pictures on their personal accounts.
Seems like Google+ has decided to wipe the slate clean on brands, giving everyone a fair shot at what will be the most aggressive social media gold rush to date.
MORE UPDATES: Google+ Ad Guy Christian Oestlier, who is running the brand page portion of the search giant’s new social network, has issued a formal update. Basically, he says, Google+ was overwhelmed by the number of businesses, brands and charities who wanted to create profiles. “As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.”
Unless you count the bacteria parties during the Cambrian Explosion, Google+ is the fastest growing social network in history, hitting 18 million users in just its first two weeks. Not surprisingly many companies want to get in on the gold rush, with savvy sites like Mashable racking up over 100,000 followers on their news account already.
But even as sites like Mashable have thrived, others have found Google+ much less hospitable. Yesterday Google+ took down ABC News Radio’s profile, much to the chagrin of its the company’s digital platform manager Dan Patterson.
Boing Boing spoke with Google about the issue and was told that brand account would be going live within a few months. They took down their official Boing Boing profile and replaced it with an intern who posted news links. But Xeni Jardin wasn’t ready to stop asking why companies like Mashable and Ford seemed to be getting special treatment. “You can’t ask orgs to simply not engage with such a powerful traffic mover. Not when Mashable has 72K followers or whatever. You can’t just ask other brands to chill and wait until [whenever],” she wrote on Google+.