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Man Reveals Mystery Product Behind Genius Blind Crowdfunding Campaign

Mr. Bishop. (Facebook)

The week-long anticipation is finally over. Jordan Bishop, the Toronto man behind the Internet’s first blind crowdfunding campaign, has finally revealed his mystery product: greeting cards.

Mr. Bishop launched the crazy — but also genius — Crowdtilt campaign last Wednesday, wherein he proclaimed, “I’m going to do something I’ve never seen done before: I’m going to sell you my product before I tell you what it is.” Read More

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Crowdfunding For Invisible Product Takes Off, Potato Salad Suddenly Seems Worthwhile

Mr. Bishop: crazy, brilliant, or both? (Facebook)

“I’m going to do something I’ve never seen done before,” Jordan Bishop wrote in a Medium post on Wednesday. “I’m going to sell you my product before I tell you what it is.”

Mr. Bishop is the founder of what he claims is the Internet’s first blind crowdfunding campaign, which launched Wednesday. To clarify, Mr. Bishop is asking the Internet to buy his product without even telling people what, exactly, they’re paying for. Read More