Fear not, sweet children of Bentonville. The celebration of the American spirit known as the Crystal Bridges Museum of American Art isn’t closing on Friday. Walmart heir Alice Walton isn’t asking you not to shop on Thanksgiving in sympathy with striking workers. It’s just a cruel, cruel hoax.
Just a quick hit from the front lines of the e-commerce madness. One of New York’s big daily deal players, ideeli, just fired off an email on their Black Friday sales. The economy as a whole may be in the toilet, but that’s not showing up in their numbers.
- ideeli doubled revenue over last year for the Black Friday weekend.
- Visits to the site were up 30% over last year during the same period.
- Conversion rate was up 50%. Not only did more customers visit, they bought more.
- Over the Black Friday weekend, mobile traffic was double compared to same period last year. ideeli is now seeing over 20% in sales coming from mobile devices.
- Cyber Monday sales were up 36% as of 2pm yesterday.
The dark economic climate may in fact be contributing to ideeli’s success.
Black Friday always blows up on Twitter. But some shoppers are using Twitter to find out about real time deals. “This is the first ‘Twitter holiday,’” pronounced Hayes Davis, Founder and CEO of Appotize, after Thanksgiving 2009 in a New York Post story about virtual sales. ”This is the time where people are going to leverage this tool and the real-time nature of it.” Retailers are taking the concept of “real time” seriously. One trend among vendors is offering deals “for a limited time”–in some cases, as little as an hour–to get shoppers to jump at the offers.