Perchance to Dream

Sleeper Sell! No Rest for City’s Techies as ‘Lucid Dreaming’ Gets Trendy

Mr. McGuigan (left) and Mr. Frazier from Bitbanger Labs

There are only two rules for the “idea dinners” held by New York early-stage investment firm ff Venture Capital. No side conversations and a strict 8 p.m. end time. Every month, the company invites financiers, founders and other “influencers” to its Midtown headquarters for a catered get-together. The meal is served in a glass-walled conference room, situated just past the rows of adjustable standing desks, where it’s not unusual to see startup employees cranking out code well past dessert.

The conversation often focuses on tech-oriented subjects, but this February, as the group fired questions at veteran investor Esther Dyson, the discussion turned to the subconscious. Read More