Cyber Monday out of the box That glorious, pajama shopping-enabled holiday, Cyber Monday, is less than a week away now. And Birchbox is rolling out several ways to take advantage of their deals for the occasion. First up, they launched their shopping app last week so you don’t even need to support the weight of a laptop while buying presents from your couch. Next, Birchbox is generous enough to give you a Rebecca Taylor-designed makeup pouch when you spend at least $55 on other stuff. So, not every present has to be for someone else. And finally, they’re instituting a points system for the day that can get you up to a $30 value when you spend $100. Sounds like it’s time for some extra fancy smelling face goop!
Find your apartment finder Scrolling through disgusting and/or terrifying Craigslist apartment ads has become an unfortunate initiation ritual for NYC newcomers. But just in case you’re maybe, sort of, kinda getting tired of completely re-imagined neighborhood lines and surprise walkups, real estate site Lovely just added a direct-to-landlord application feature this week. Like job application Read More
Shopping addicts and Betabeat readers alike are probably familiar with Birchbox, the shopping startup that periodically sends you boxes of trendy products. But what if you’re a proud geek, and aren’t interested in Blair Waldorf-inspired lipstick or vegan shit courtesy of Gwyneth Paltrow? What if all you want—besides emerging victorious from your next WOW raid, of course—is to have a monthly box of “epic geek gear” delivered to your door?Nerdblock has you covered (but please never use the term “epic” again).
Former OMGPOP CEO Dan Porter is bouncing back. He’s reportedly partnering with Hollywood super agent Ari Emanuel to create a mobile entertainment startup. [Business Insider]
Layoffs are expected to hit Aol’s Patch unit today. [AllThingsD]
Square’s spacious new San Francisco headquarters supposedly has the city’s largest roof deck. [Wired]
Sony received the greenlight to stream Viacom channels on its new Internet TV service. [New York Times]
Birchbox’s ecommerce sales are on track to triple this year and it has no plans to raise additional funding. [TechCrunch]
Blippar crosses the pond Introducing Blippar: the new advertising tool that’s kind of like a QR scanner, but cooler. The UK-based augmented reality app—now with offices in New York—helps companies create sweet, interactive advertisements. Using the Blippar app, consumers can scan (or “blipp”) special images, and watch as they instantaneously convert into videos, polls, Read More
NYC Hackathon Goes Sandy Themed Since the NYC tech community basically lost their minds during the week without power that was Hurricane Sandy, the theme of this year’s Disruptor Cup Hackathon, which kicked off yesterday, will be emergency preparedness
Your heart-shaped Birchbox. Tired of cellophane-wrapped boxes full of chocolate-flavored fat? On February 7, Birchbox is launching a limited edition V-day box—the “We Heart” Collection. For $36 you can have goodies like nail polish, bobby pins and some mascara product advertised as “triple action,” in case you’re not getting any this year.
Newsreels Tonight at 6 p.m. marks the premier of “MAKERS: Women Who Make America,” at Lincoln Center’s Alice Tully Hall. This video and broadcast initiative is a collaborative effort between AOL and PBS that aims to communicate stories of revolutionary women who help shape today’s world.
Here’s a novel idea for flexing your consumerist impulses on Cyber Monday: organize your shopping by a company’s cap table. For Cyber Monday, First Round Capital, which specializes in ecommerce, has set a site that shows off exclusive deals from portfolio companies like Birchbox, Chloe & Isabel, Refinery 29, Hotel Tonight, UrbanSitter, TaskRabbit, DogVacay, One Kings Lane, and more.
Honestly, we’re surprised New York techies haven’t already set up a buy local site that encourages only shopping at startups for Christmas.
ECommerce Rules Everything Around Me
We’re barreling toward the holidays, and the city’s ecommerce companies are putting on the Ritz accordingly. Yesterday, Etsy announced a Soho store for the holidays; today, Birchbox announced the launch of digital popup Birchbox Home. Discovery commerce: Why should you face have all the fun?
Birchbox Home kicks off with a $58 special edition box, packed with kitchen paraphernalia and fancy food samples. Think cocktail napkins and truffle sea salt. Participating brands include Jonathan Adler, Dean and DeLuca and Paperless Post (another Silicon Alley notable). The home box heralds the arrival of a home store, stocked with stuff from C. Wonder and Stonewall Kitchen.
We don’t tend to associate Walmart with either buzzy startup business models or high-end snacks. And yet GigaOm reports the ultimate superstore has launched Goodies, its very own subscription service, devoted to gourmet food samples. Think chocolate souffle and–seriously–kale chips.