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Birchbox Opens Brick-and-Mortar Retail Store in Soho

The inside of the store. (Instagram)

You frequently see brick-and-mortar businesses start selling their wares on the interwebs, but it’s less common to see it work the other way around.

But that’s the case for Birchbox, the New York-based subscription service that sends customers monthly boxes of beauty and lifestyle products. The company — which scored $60 million in funding back in April — announced yesterday the opening of its first physical store in Manhattan’s Soho neighborhood, at 433 West Broadway. Read More