Music 2.0

Scooter Braun and Live Nation CEO Michael Rapino Talk Music Industry Disruption at Google Event

Mr. Braun did not wear a Mickey Mouse shirt.

Betabeat arrived at Google’s Big Tent event at the Skylight West building just in time for the Trends and Transformations in Music panel. Moderated by Billboard editorial director Bill Werde, the topic du jour was how the Internet and social media have ushered in a new era of music production.

In attendance were Live Nation CEO Michael Rapino and none other than Scooter Braun, Justin Bieber’s talent manager and the man credited with discovering America’s favorite heartthrob. (Sadly, there appeared to be zero Beliebers in the audience, as no piercing screams rang out during the program.) Read More

Ad-Tech

Twitter-Powered Billboard In Soho Moves in Real-Time According to Your Tweets

pudding-face-billboard

The online is moving offline, didn’t you hear? Yesterday, the creative types at Crispin Porter + Bogusky installed a billboard at West Broadway and Grand in Soho that works like a real-world complement to its JELL-O Pudding Face website. Online, the site’s “mood-meter” tracks tweets, purporting to have created “the most accurate gauge of America’s moods ever.” If the nation starts seeming down in the 140-character dumps, JELL-O gives away pudding to make it feel better. The larger-than-life face on the billboard in Soho likewise smiles or frowns depending on the national mood (as interpreted by Twitter), offering the same pudding pick-me-up for the blues. Our only problem: Why wasn’t the face Bill Cosby’s?  Read More