API Economy

Aviary and Its API Saving 300+ Partners Some Serious Cheddar

Aviary's editor inside of Bigstock

What would it cost for a company to throw a photo editor into their mobile app? According to some of the partners working with Aviary, matching the effects they get from using their API would require quite the investment.

“I’d say it’s safe to estimate, to cover the range of options built into Aviary, it would take a good 4 to 6 months of dev time and then likely a single full time person just expanding the filter set, bug fixing and adding new stuff ongoing,” said Josh Lehman, Product Manager at OneLouder Apps, the creator of Friendcaster for Facebook.

That adds up to several hundred thousand dollars in costs. So it’s no surprise that Aviary, which produces a suite of simple, powerful photo editing tools for websites and mobile apps, has found a wealth of partners for its API and mobile SDK, now being used by over 300 partners after being released three months ago. Read More