Summer Jamz

Why On Earth Does Rupert Murdoch Think Beyond Oblivion Is Going to Kill Spotify?

He whips his hair back and forth, he whips his hair back and forth.

Despite an already crowded marketplace for cloud jukebox services like Spotify and Rhapsody, not to mention streaming radio services (Pandora and the upcoming iTunes Match), the Financial Times reports that a New York start-up called Beyond Oblivion plans to launch an unlimited music service later this year, under the unfortunately-named brand Boinc (Beyond Oblivion’s initials + Inc.). How does one pronounce that exactly? Boink? Beau-ink?

Beyond Oblivion will be selling its cloud-based library of millions of songs by bundling it with the cost of a smartphone or PC. Users get free streaming music for the life of their device, with an extra $50 to $70 per device naked into the purchase price. The idea is to mitigate revenues lost to illegal downloads. However, and this is a very big but, when Nokia tried to do pretty much the same thing with its Comes with Music service, the company was forced to scrap the effort after two years due to limited success.

The start-up picked up $77 million from an investment round back in March that included Rupert Murdoch’s media conglomerate and Wellcome Trust. That’s on top of a $10 million round for Allen & Company and Intertrust Technologies, a joint venture between Sony and Philips. Read More