Fab.com’s Secret Sauce for Raising $40 M.? Show Them Your Data and Don’t ‘Slut Around’
For any startup looking to raise venture funding–or even VCs trying to figure out what entrepreneurs want (where is Mel Gibson on that, anyways?)–Jason “Prince of Pivoting” Goldberg offers a transparent look at how he went about raising $40 million for Fab.com led by the likes of Andreessen Horowitz.
In Mr. Goldberg’s case, he faced the added pressure of not having time to go through the usual dog-and-pony show during the run-up to Fab.com’s first ever holiday season. (Yes, that’s right, that $40 million came just six months after the company swerved from a gay social network to a flash sales site for design.)
So the serial entrepreneur decided to do things a little differently. Read More
