Social Strat

The New York Times Thinks Like a Start-Up, Gives Beta-Testing a Whirl


Visitors who clicked over to the website for Beta620 could be forgiven for thinking they happened upon some cutesy social media start-up. The clean minimalist interface! The wacky adorable animal illustrations!  In actuality, it’s a public beta testing site launched yesterday by The New York Times to let users experiment and weigh in on new features. (“620″ refers to The Times‘ street address on Eighth Avenue.) It appears its the beta-testing site may have had its own beta-testing issues, as the launch was delayed from last summer, due to the small matter of  trying to figure out how to get readers to plunk down money for a paywall.  Read More