Alicia Keys was having a pretty annoying Wednesday afternoon. Right before Betabeat was set to talk to Ms. Keys, she ran off to the bathroom, seemingly to escape the incessant schedule changes a Flatiron PR firm kept throwing at her. The company had set up a series of interviews with the R&B songstress to promote her new iPad and iPhone app, The Journals of Mama Mae & LeeLee, but the junket wasn’t proceeding quite as planned.
The app is storybook adventure, filled with interactive narratives, piano playing and journal writing–fit for any kid with a little creative flair, or what we imagine Ms. Keys must have been like as a little girl. Read More