Pivot Strat

Foodie Bubble Preferable to Daily Deals Bubble, VillageVines Decides

Mr. McKean.

Restaurant discount vendor VillageVines, which just raised its Series A in December, has announced a change in direction. The New York-based start-up renamed itself Savored.com (great domain, bro), re-designed its website with a “new feel,” and is generally rebranding to separate itself from the daily deals offerings we all know and are sick of.  “It ties to the idea that we don’t want to be a deals site. We want to be much more,” co-founder Benjamin McKean told the Chicago Tribune. Read More