Let's Go Shopping

Birchbox Opens Brick-and-Mortar Retail Store in Soho

The inside of the store. (Instagram)

You frequently see brick-and-mortar businesses start selling their wares on the interwebs, but it’s less common to see it work the other way around.

But that’s the case for Birchbox, the New York-based subscription service that sends customers monthly boxes of beauty and lifestyle products. The company — which scored $60 million in funding back in April — announced yesterday the opening of its first physical store in Manhattan’s Soho neighborhood, at 433 West Broadway. Read More


NYC’s Birchbox Scores $60 Million in Series B Round

All of the Birchboxes. (Facebook)

Birchbox announced this morning that it’s just closed a $60 million Series B led by Viking Global Investors, along with existing investors First Round Capital, Accel Partners, Aspect Partners, Glynn Capital, Comcast Ventures, Sam Lessin, Consigliere Brand Capital, Slow Ventures, Red Swan Ventures and TriplePoint Venture Growth BDC Corp. Read More

Delivery From Inconvenience

This New App Brings The Hair Salon To Your House For $50

Sometime last week, one of my much-more-fashionable-than-me coworkers told me there was a new beauty app causing a stir at Fashion Week. 

The app was GLAMSQUAD, a service that lets you order professional hair stylists to your home to perform blowouts, updos and cool braids that you could never possibly do by yourself — or without trekking through an Arctic wasteland to your nearest blow-dry bar.  Read More

Marketing Muscle

Get a Sneak Peek of the New Nars Line on Snapchat (If You Can Locate Their Account)

(Photo: Getty)

Orgasm-blush-inventor Nars is rolling out a new makeup collection at noon today via Snapchat–which is cool, if you can figure out how to follow them on the app.

We at Betabeat know our way around most social media platforms, especially self-destructing-selfie-app Snapchat. But finding Nars or any other brand on the app is tougher than evading unwanted dick pics. When we tried to search for Narsissist, it didn’t look like the account existed. We were able to add it anyway, but it didn’t have any top friends and didn’t appear to be a real account. Read More