Delivery From Inconvenience

This New App Brings The Hair Salon To Your House For $50

Sometime last week, one of my much-more-fashionable-than-me coworkers told me there was a new beauty app causing a stir at Fashion Week. 

The app was GLAMSQUAD, a service that lets you order professional hair stylists to your home to perform blowouts, updos and cool braids that you could never possibly do by yourself — or without trekking through an Arctic wasteland to your nearest blow-dry bar.  Read More

Marketing Muscle

Get a Sneak Peek of the New Nars Line on Snapchat (If You Can Locate Their Account)

(Photo: Getty)

Orgasm-blush-inventor Nars is rolling out a new makeup collection at noon today via Snapchat–which is cool, if you can figure out how to follow them on the app.

We at Betabeat know our way around most social media platforms, especially self-destructing-selfie-app Snapchat. But finding Nars or any other brand on the app is tougher than evading unwanted dick pics. When we tried to search for Narsissist, it didn’t look like the account existed. We were able to add it anyway, but it didn’t have any top friends and didn’t appear to be a real account. Read More