Mayor Michael Bloomberg is teaming up with a group of high-profile investors, including Fred Wilson, Ron Conway and Paul Graham, to “push for smart immigration reform to attract and keep the best, the brightest and the hardest-working to fuel innovation and American jobs.” [March for Innovation]
It wasn’t so long ago that the Nook was the key to Barnes & Noble’s future. Now the bookseller is planning to back off of its efforts to sell its own e-reader, and is working on strengthening partnerships with tablet suppliers. [NYT]
It’s not that Julian Assange isn’t giving interviews—it’s just that he’s leading a busy life inside the Ecuadorian government’s London embassy, and it’s a question of fitting reporters in. [Ars Technica]
Kara Swisher leans into the backlash against Facebook COO’s Sheryl Sandberg’s new book. [AllThingsD]
In case you can’t wait for the competing biopics currently in production, here’s what it’s like to go on a double-date with John McAfee. [PandoDaily]
The Future of the Ebook
Yesterday Barnes & Noble announced a splashy Microsoft partnership, complete with major cash infusion. Today, Fortune has a Q&A with CEO William Lynch, speculating on how the bookseller can leverage NFC technologies. Whatever its eventual fate, this company seems damned determined that if there’s an obituary involved, it will not read like those of Borders.
They’re those people: the human being who buys a tablet that isn’t Apple’s iPad. They’re like Pepsi drinkers: Who are they? Why aren’t they drinking Coca Cola? What makes them decide to take the road less traveled (and defined) than everyone else? WHAT IS THE APPEAL OF THIS SPECIFIC BRAND IDENTITY? Etc. Whoever the hell they are, Barnes & Noble has just thrown a huge bet down, and it’s not just banking on that crowd, but the potential to win that crowd from the clutches of nu-publishing behemoth Amazon.com. How?
Well, for one thing, they’re hoping these people really love terrible books and Glee.