Linkages

Booting Up: Bloomberg, Tech Investors to March (Virtually) for Immigration Reform

bloomberg

Mayor Michael Bloomberg is teaming up with a group of high-profile investors, including Fred Wilson, Ron Conway and Paul Graham, to “push for smart immigration reform to attract and keep the best, the brightest and the hardest-working to fuel innovation and American jobs.” [March for Innovation]

It wasn’t so long ago that the Nook was the key to Barnes & Noble’s future. Now the bookseller is planning to back off of its efforts to sell its own e-reader, and is working on strengthening partnerships with tablet suppliers. [NYT]

It’s not that Julian Assange isn’t giving interviews—it’s just that he’s leading a busy life inside the Ecuadorian government’s London embassy, and it’s a question of fitting reporters in. [Ars Technica]

Kara Swisher leans into the backlash against Facebook COO’s Sheryl Sandberg’s new book. [AllThingsD]

In case you can’t wait for the competing biopics currently in production, here’s what it’s like to go on a double-date with John McAfee. [PandoDaily]

E-READER WARS

Barnes & Noble’s Last Stand? The New Nook Doubles Down on War with Amazon.com, Starring Foot Soldier Danielle Steele

B & N Nook spokesperson Danielle Steele.

They’re those people: the human being who buys a tablet that isn’t Apple’s iPad. They’re like Pepsi drinkers: Who are they? Why aren’t they drinking Coca Cola? What makes them decide to take the road less traveled (and defined) than everyone else? WHAT IS THE APPEAL OF THIS SPECIFIC BRAND IDENTITY? Etc. Whoever the hell they are, Barnes & Noble has just thrown a huge bet down, and it’s not just banking on that crowd, but the potential to win that crowd from the clutches of nu-publishing behemoth Amazon.com. How?

Well, for one thing, they’re hoping these people really love terrible books and Glee. Read More