It’s hard to be heads down when it’s hot out. Exhortations to “just keep shipping” trigger fantasies of sailboats; Friday afternoon happy hours just aren’t as appealing as sangria on a terrace in Spain. Besides–is there any surer sign of a healthy startup sector than tech stars taking lavish vacations?
During lunch on Mother’s Day, my own mom had some exciting news to announce: “I’m reading the best book!” she declared, taking a sip from her sweating water glass in the building May heat. “It’s called How To Be Black. It’s excellent–hilarious, but also serious,” she insisted.
I had heard of it only in passing–on Twitter, and in scant Facebook posts. It was written by The Onion‘s Director of Digital and Internet Man About Town Baratunde Thurston, and had received almost five stars–a perfect score–from users on Amazon.
“There were like 56 reviews last time I checked,” Mr. Thurston told Betabeat by phone this morning. “And I’m like, ‘Who’s the asshole that didn’t put five stars?’ Clearly it’s a five-star book.”
Ever since news broke last year that satirical news source The Onion was shutting down their New York office and heading to Chicago, The Atlantic reports that the core team of staffers has pursued every avenue to keep the company from heading west. One bizarre but apparently legitimate option was to have startup non-incubator Betaworks buy The Onion.