the startup rundown
HOP SCOTCH. New York City based Next Jump, a company that strives to better match consumers with businesses, has raised over $500,000 to bring technology into more than 750 classrooms. The campaign, which started late last year, funds projects submitted through DonorsChoose by shoppers on OO.com, Next Jump’s discounts and deals website. The initiative has already impacted the lives of 85,000 NYC students, most of them in needy public schools.
TARGET MARKET. PeerIndex, the social influence marketing platform, has raised nearly $3 million in Series A funding led by Antrak Capital. NYC resident and former Thomson Reuters CEO Tom Glocer also invested in the round. PeerIndex, whose CTO is New York tech evangelist Sanford Dickert, seeks to identify “influential individuals” on social media and “facilitates sampling interactions between brands and these influencers.” Sounds effective—but kind of creepy.
Startupthe startup rundown
BLAST FROM THE PAST. Now, thanks to BuzzFeed, you can show all your friends how vintage chic your technology was—before it was cool. Prompted by the fairly recent Facebook timeline, BuzzFeed has introduced a Facebook app that lets users retroactively post images to their timeline. Checkout the “What Was Your First Computer?” question and reminisce about the nineteen eighties like it’s the 2020′s. The launch of this new app is probably just the beginning of a trend we’ll see as Facebook prepares to unveil its new timeline backdating ability.
CLICK CLICK FLASH. Pixable, the photo sharing complement for social networks is rolling out a couple big features. First, is a hashtag feature that allows users to tag their photos or their friends’ photos for an easier experience when recalling and organizing snapshots. #drunkenregrets?
At the same time Pixable is being integrated into the Facebook timeline technology. Users will be able to share their photo viewing and tagging activity in the Facebook ticker just like when listening to tunes on Spotify.
So Refresh and So Clean
Lauren Leto and Patrick Moberg thought they’d be using the name “Bnter” for oh, maybe six months at most before they could secure the dot-com with the proper spelling from a tight-fisted IBM (why?). But unable to secure the domain, the team and their three employees decided it was time for more vowels. Bnter, the conversation tracker, is now Banters, which happens to be hip U.K. slang. “I think ‘Banters’ is cool,” Ms. Leto told Betabeat, noting in an email that “it’s easier to remember and spell, and people will know how to pronounce it.”